What is organic search? How to get OS - Details for beginners

Organic Search is referring to the results shown for search queries that do not include paid advertising. Organic Search results are determined based on a number of natural ranking factors that are relevant to a user's search query, links to, influence of domain name, device, user location and more. another factor.

In the first meeting with customers, or my friends who want to learn about SEO, this is one of the first issues I want to explain. I want people to have an SEO perspective, and don't act by shortcuts.

The beginners do digital marketing It is sometimes difficult to understand what Organic Search is and why it is so important to the long-term success of a website. In fact, most people tend to confuse Organic Search with Paid Search (paid search) and this complicates things even more.

The purpose of this article is to explain everything you need to know about Organic Search by simply explaining it so beginners can understand and no longer have misunderstandings. In addition, I also point out the issues to show you how to get traffic coming from that nature.

By the end of this article, you will get to:

What is organic search. Natural search

Start going into details

What is organic search?

Organic Search is referring to the results shown for search queries that do not include paid advertising. Organic search results are determined based on a number of organic ranking factors related to a user's search query, link to, domain influence, device, user location. and many other factors.

Look at the example below to better understand this:

Compare Paid Search and Organic Search

When you enter a search term in Google, you will see a set of results. The top part may include paid results (these results are denoted by a symbol [QC] or words Advertisement), right below are the organic search results.

In addition to Google, other search engines like Bing and Yahoo use the same display format for their organic and paid results.

Why is Organic Search important?

Organic Search is important because it is the most valuable form of traffic to your site

Traffic from organic search is highly targeted and more likely to convert than any other form of traffic.

The reason that organic traffic is more targeted than traffic coming from social networks or other types of traffic such as ads, banners, etc. is related to reaching the user in the direction show off.

Users who enter a search query into a search engine are searching for something very specific and the site can meet their purpose through which the content from that search result can turn. those users become customers, subscribers or visitors returning to the Website at a near time.

For organic, organic search results, you should try to get your website to show up in the first 5 positions of the search results page for keywords related to your website.

The reason is that the majority of natural clicks go to sites that appear on top of the results. So being in TOP5 of search results is very important.

Chart of Clicks from Search to Website
Chart% of the number of clicks from search to Website

What is the difference between Organic Search and Paid Search?

The main difference between Paid Search and Organic Search is that the position of Paid Search results is paid and included through the auction system while Organic Search is determined by the search engine's ranking algorithms. .

Both Paid Search and Organic Search are part of what is called search engine marketing (SEM).

Paid Search

When you want your ad to appear in the top positions of search results, you can use Google Adwords (by Google) or Bing ads (by Bing) to show your ad for searches. involve.

The position of your ad will appear determined by the auction system. The system takes into account several parameters including:

  • User's location
  • Devices used (mobile, desktop, tablet)
  • The configured advertising keywords will be displayed
  • The title of the ad
  • Relevance of Landing page (the landing page users see when they click on the ad)
  • The maximum amount that advertisers are willing to pay for ad clicks
  • Competition, ie how many advertisers are bidding for a top position for a particular keyword

Advertisers pay when users click on the ad and visit their site. The amount to pay depends on the type of keyword, competition and some other factors.

Advertisers can determine the maximum amount they want to pay for a click and the total amount they want to spend on their paid advertising campaigns.

The most popular paid search advertising platforms (also known as PPC - Pay-Per-Click) is Google Adwords and Bing Ads.

The great advantage of Paid Search is that the results are almost instant. As soon as you set up your campaign, your ads will begin to show in search results and you will start receiving traffic from search engines.

The big downside is that you have to pay every time someone clicks on your ad and this cost is increasing every year due to competition. In many cases, the cost is too high and this makes the campaign unprofitable.

For Paid Search to work properly, you need to have an optimized landing page, optimized PPC campaign and high profit products.

Organic Search

As stated above, Organic Search refers to the results shown for search queries that do not include paid advertising.

Organic search results are determined by search algorithms and can be optimized using best SEO practices.

Search engine optimization (aka SEO) is the practice of optimizing a website so that it appears higher in the natural position returns for related keywords.

SEO has three main components (Onpage SEO, SEO techniques and Offpage SEO) and each component has its own set of rules per search engine guidelines.

Relationship between SEO techniques and Onpage SEO, Offpage SEO

How to get position in Ogranic Search?

To increase the visibility of your website in search engine Ogranic Search results, you must follow natural search engine optimization best practices.

In other words, you need to follow specific rules to make your site accessible to search engines and help them understand your content.

Google is using more than 255 ranking factors of the search engine when calculating position, a website will be displayed in search results.

The most important SEO factors to implement and improve your organic search rankings are:

All of these factors I will explain further below in turn from top to bottom.

Make sure your content is indexed

In order to have any chance of appearing in organic search results, your site must be indexed by search engines without any problems.

Search engines during the crawling and indexing stage, they scan the web for pages on the web to add to their index.

If in the process, they can't find your site or you've accidentally blocked search engines from indexing your content, then your site won't appear for any searches.

So the first thing to do is SEO technical test your.

Make sure your website is fast and compatible with all devices

The next step is to ensure an important element that is your content can be accessed without any problem on all devices.

Most searches are done on mobile devices, so you need to make sure your site is mobile friendly.

Mobile-friendly means content displayed on mobile devices without horizontal scroll bars, text large enough, and any navigation elements or call-to-action buttons are easily clickable. .

Also, your web pages will load as quickly as possible on all devices. Speed ​​is not only a known ranking factor, but also a ranking factor for your website to be professional and provide a good user experience.

Users like websites fast and you need to try your best to give them a fast experience.

If you are using WordPress then you can read: 7 ways to help optimize WordPress website speed (It is also suitable for many other website platforms)

Publish content that meets the intent of the user

In order for users to find you in unpaid results, your content must have the following characteristics:

It has to revolve around SEO keywords

Keyword SEO is the actual term for people to type in the search box to search the Internet.

If you publish content that users don't want to read, even if you appear in organic results, you won't get traffic.

It must meet the purpose of the user

Search engines are now getting better at evaluating content and understanding whether it will satisfy users' intentions.

They use a number of factors to display the best content for each query so that if your content doesn't give users what they want to read, the results won't appear high.

It must be of high quality and be original content

Search engines can easily distinguish between original content and duplicate content.

The goal of search engines is to provide users with high quality content to keep users satisfied, which will make users return to search more.

Therefore, you need to create and publish content better than content that has been published from other sites. The content needs to be thorough, based on truly objective, unbiased elements and written by experts in each field.

Optimize your content for search engines

Before publishing content on the web, you need to optimize it for search engines. This means adding specific signals to your content to help search engines understand what your content is about.

In the SEO world, this is called is on-page SEO and have to do well things like your page title, the use of keywords in your content, optimizing your images, internal links and many other factors.

Please read the article Onpage SEO techniques This will help you understand and practice it well, it will help TOP keyword growth.

Promote your website for more links and brand mentions

Last but not least, to appear in Ogranic Search placement results, your site needs to have backlinks from other websites on the Internet.

Links play an important role in Ogranic Search rankings because they are considered by search engine algorithms as "votes" for that Website.

Sites with links from other trusted websites are more likely to rank higher in organic search results than sites with fewer links.

In the SEO world, this process, called link building, is part of Offpage SEO.

CONCLUDE

Ogranic Search is the best type of access you can get to your website or blog. The organic traffic is targeted and this means that users who access your site from search engines are more likely to convert.

Unlike Paid Search, Ogranic has everything that is natural, lasting, and free. In other words, once you achieve and can maintain high rankings for the keywords you want, you will receive traffic from search engines to your site 24/7 without paying any whatever.

Search engine optimization (SEO) is a way to get more natural search traffic.

Paid Search is also targeted but you have to pay for it. Depending on the type of keyword you want your ad to show, it can cost you from a few thousand to hundreds of thousands per click.

When you stop PPC campaigns, your traffic will decrease and this is not a good business model to follow.

For best results, you need to include both organic and paid traffic channels in your overall digital marketing plan.

About My name is Nguyen Manh Cuong. I was born in a poor village in Ba Vi district, HA NOI province - windy and sunny land. Currently. https://www.nguyendiep.com/. Mr Cuong.
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