What is the FAQ? Why do FAQs increase the rate of clicks on websites?

Learn how to add the FAQ Schema in your WordPress post / page for SEO. I will also discuss, What is a Schema FAQ, the benefits of using it for SEO, how to use the FAQ Schema on the site and how you can add the FAQPage schema to WordPress with / without plugins.

Later in this tutorial, I'll share how to write a Frequently Asked Questions for better Clickthrough Rate (CTR).

The methods I will share here can be applied to adding the FAQ Schema to HTML websites, other CMS-based websites like Drupal, Joomla or any other website for that matter and of course WordPress websites / blogs.

How to add the Frequently Asked Questions Schema to the Website

How to add the Frequently Asked Questions Schema to the Website

Today SEO is like hell of competition. You must be up to date with the latest SEO trends to stay ahead of the game.

Are you struggling to rank # 1 in Google SERP? Do you want to improve your search rankings FAST?

Well, in this article, I will show you how to improve your rankings immediately.

By the end of this article, you will learn how to add the FAQ Schema to your site to improve your rankings in the Search Engine Results Page (SERP).

I will use the following terms interchangeably throughout this tutorial.

  • FAQ / FAQPage Schema
  • FAQ / FAQPage Structured data

What are the frequently asked questions?

The FAQ schema or FAQPage schema is a structured data type. Can be used to make your web pages eligible for rich results in the SERP.

Take a look at Google's explanation of the Frequently Asked Questions Page and the use of structured data for it.

The Frequently Asked Questions (FAQ) page contains a list of questions and answers related to a specific topic. Properly bookmarked FAQ pages may qualify for rich results on Search and Bookmark Actions for Google Assistant, which can help your site reach the right users.

Examples of Frequently Asked Questions Rich results in Google Search

FAQ Rich results in Google Search Desktop

FAQ Rich results in Google Search Desktop

Frequently Asked Questions Rich results in Google Mobile Search

Frequently Asked Questions Rich results in Google Mobile Search

Benefits of using FAQ Schema

The short answer is that you will get more clicks on your web pages in the Search Engine Results Pages (SERPs). That means more traffic to your site.

Let's see how?

Google doesn't just use structured data to rank higher relevant content for search queries. But they also use structured data for special search results features like rich snippets in search engine results pages (SERP).

Into the May 2019, Google has announced that they will begin support Structured data for FAQs.

Furthermore, they explain that properly tagged pages for structured data FAQs will be eligible to feature rich Google search results.

By design, a page is eligible for rich results. Frequently asked questions will have add space below the regular search segment as FAQ tabs (password expansion) added using bookmarks in the page. See the examples below.

More space on Google search results means more clicks on your links thus better clickthrough rates.

Google's guidelines and use cases of FAQPage

Yes, there are Google guidelines that they require you to follow in order for your FAQ page to be eligible for FAQ results.

Google's guidelines for FAQPage Structured Data

Google's guidelines for FAQPage Structured Data

Chances are, your site has followed Google's guidelines if you're doing something legal with your site. And your website has been ranked for some keywords in Google.

You can read all of Google's guidelines on page this official.

Which page performs better with the FAQ

Although you can add the FAQ page schema to any of your websites (blog posts / articles) following Google's guidelines.

That means you can use FAQPage Data Data with a new or published website.

However, sites (blog posts / posts) that have been ranked in Google on page one but at a lower position like 3 to 10, will probably get better results (instead of quick results). more) with the FAQ Schema.

See why?

Since the site has been ranked on page one for some queries, that means that every user who types the query in Google will see that site in the SERP but they don't click on the lower result, right.

I mean sometimes they do that, but the clickthrough rate (TLB) is certainly not good for results in lower positions.

We can improve this clickthrough rate by capturing user attention.

The rich results FAQ does exactly that. Users are more likely to pay attention to pages with FAQ results.

Because the results of the FAQ are not just different from other results in appearance. But they also provide additional information (in the form of Frequently Asked Questions) about the query.

Therefore, you should first start adding the Frequently Asked Questions page schema to your blog / site post that has been ranked in Google on page 1 for some keywords.

So you can beat your competitors easily by capturing user attention with a different look and additional interactive information (FAQ tab).

Later in this tutorial, I will discuss how to write the FAQ correctly to many users click on Your link in the SERP.

The process of using FAQ The data structure consists of three main steps:

  • Add Frequently Asked Questions to the website.
  • Validate the website for the Schema Correctness FAQ.
  • Submit a site for new indexing (optional; recommended for ranked sites for faster results).

Let's start with the first step.

How to add the Frequently Asked Questions Schema to the Website

This method is suitable for all types of websites including HTML websites, Drupal & Joomla websites and WordPress blogs / websites, etc.

In this method, we will create the FAQ data structure using markup in a page named JSON-LD suggested by Google.

We will then add the generated FAQ schema code to the page where the FAQ has been written.

Step-by-step instructions for adding a FAQ schema to a website:

  1. Next This free tool .
  2. Enter your first question and then answer.
  3. Click Add another frequently asked question to add another pair of questions and answers.
  4. Then repeat steps 2 & 3 for all questions and answers.
  5. Add 3 or 4 related frequently asked questions.
  6. Copy the JSON-LD FAQ schema code generated by clicking Copy Schema FAQ.
  7. Now go to the website where you want to add the FAQ Schema.
  8. Paste the code at the bottom of your article / website at the footer of the page.
  9. Finally, save the changes and you're done.

Now test your page with Google's rich results test tool. And require new indexing in Google Search Console.

Create JSON-LD markup for FAQ Schema

Create JSON-LD markup for FAQ Schema

Paste Frequently Asked Questions Create a JSON-LD markup scheme on a web page

Paste Frequently Asked Questions Create a JSON-LD markup scheme on a web page

How to add the FAQ Schema in WordPress

More Frequently Asked Questions in WordPress with / without plugins

More Frequently Asked Questions in WordPress with / without plugins

You can easily use the FAQ Schema in WordPress to improve clickthrough rate (TLB) in Google search. This method works well with both the Classic Editor and the WordPress Block Editor.

Step by step process to add the FAQ Schema in WordPress:

  1. Go to the WordPress dashboard> Plugin> Add new.
  2. Install and activate This plugin has named as JSON-LD Content Structure #WPSC.
  3. It will be activated a button in the WordPress Classic Editor and a new FAQ block in Block Editor.
  4. Now go to a post / page where you want to add the FAQ schema.
  5. Navigate to the end of the post / page content.
  6. Add a heading (h2 or h3) named Frequently Asked Questions or Frequently Asked Questions.
  7. Keep the cursor below the created FAQ title.
  8. Click the button (in Classic Editor) activated by the plugin. Or click the Add block button in the Block and search editor faq
  9. Add 3 or 4 questions and their answers
  10. Then click OK.
  11. Finally, click Update / Publish to save the changes.

Classic WordPress editor:

The FAQ button is activated by a structured content plugin in the Classic Editor

The FAQ button is activated by a structured content plugin in the Classic Editor

More Frequently Asked Questions in WordPress Classic Editor

More Frequently Asked Questions in WordPress Classic Editor

WordPress block editor:

Frequently asked questions added by Plugin in Block Editor

Frequently asked questions added by Plugin in Block Editor

More Frequently Asked Questions in WordPress Block Editor

More Frequently Asked Questions in WordPress Block Editor

Now validate the page using Google's rich results test tool. And submit it for indexing in Google Search Console, if needed.

The above method explains how to add FAQ schema using WordPress plugin.

Add Frequently Asked Questions in WordPress without plugins

Yes, you can use the FAQ schema in WordPress without using plugins.

Follow the step-by-step procedure to add the FAQ Schema in WordPress without a plugin.

  1. Generate the FAQ schema code as explained in the heading How to add the FAQ schema to the site.
  2. Go to the post or page where you want to add the FAQ schema.
  3. Paste the Frequently Asked Questions generated below the post / page content. # (See below).
  4. Click Update / Publish to save changes.
  5. Now test the site with rich results checking tools.
  6. Submit site for re-indexing.

# Paste JSON-LD markup for FAQ schema

  • WordPress users can paste the JSON-LD FAQ schema code created with the ‘Text Editor’ in the Classic Editor.
Paste Frequently Asked Questions Mark JSON-LD in the Classic Editor

Paste Frequently Asked Questions Mark JSON-LD in the Classic Editor

  • In the block editor, code can be pasted using the ‘custom HTML’ block.
Paste Frequently Asked Questions Mark JSON-LD in the Block Editor

Paste Frequently Asked Questions Mark JSON-LD in the Block Editor

FAQ WordPress Data Structure Plugin (s) - Other options

SEO fast

Yoast SEO plugin with Gutenberg / block editor.

If you are using Yoast SEO plugin + Gutenberg / block editor, then you can use the Yoast SEO plugin feature to add FAQPage structured data to your WordPress post / page.

Yoast SEO plugin allows blocking FAQPage Schema block in WordPress Block Editor.

Here are the easy steps to add the FAQPage Schema in WordPress using the Yoast SEO plugin:

  • Go to the WordPress Dashboard.
  • Open a post to edit it by clicking the Edit button or adding a new post.
  • Navigate the cursor to the end of the article content.
  • Add a new title (h2 / h3) called Common Questions or Frequently Asked Questions.
  • Keep the cursor below this newly created title.
  • Now, click the Add block button, type faq into the block search.
  • In the Yoast structured Data Block, you will see the Frequently Asked Questions.
  • Click on this FAQ to add it below the recently created title.
  • Write the FAQ first, then click Add question to add another FAQ.
  • Add 3 or 4 related FAQs and check the preview of the post.
  • Finally, click Update / Publish to save the changes.
Frequently asked questions by the Yoast SEO plugin in the Block Editor

Frequently asked questions by the Yoast SEO plugin in the Block Editor

Add Frequently Asked Questions in WordPress using the Yoast FAQ

Add Frequently Asked Questions in WordPress using the Yoast FAQ

Now validate blog posts with rich results checking tool. And finally, submit a post in Google Search Console for new indexing.

Schema & structured data for WP & AMP

This is another WordPress plugin that supports the FAQPage Schema. Download this plugin here .

How to authenticate Frequently Asked Questions

You need to validate a website after adding the FAQ Schema, to check if the FAQ Schema is added correctly.

You can use Google's rich results testing tool to validate the accuracy of the FAQ schema on the website:

  1. Next link Rich tool results here .
  2. Enter the URL of your website into which the FAQ schema is added.
  3. Click Check URL.
  4. If you added the FAQ Schema correctly, the tool will show that Page Page is eligible for rich results.
  5. You may also notice Frequently Asked Questions in the Detected Section.
Validate the site for the accuracy of the FAQ Schema

Validate the site for the accuracy of the FAQ

Because the FAQ is added exactly to the site, now the next step is to submit the site to Google Search Console for new indexing.

Submit a website in Google Search Console

I like to use this step to only rank posts / blog posts. And let index the new blog post itself.

At the beginning of this tutorial, I told you that you can improve your rankings immediately.

It's time to see that in action.

Once you've added the Structured Data FAQ to a website (blog post / page) that has been ranked in Google.

Now it's time to tell Google that you have made changes to that site. And to do that:

  • You need to access the site's Google Search Console.
  • Click Check URL and enter the website URL and press enter.
  • And finally, click Request Indexing.
  • When the process is completed, a message will be blinked saying ‘Indexing request’.
Submit web pages to the Indexing Request in GSC

Submit web pages to the Indexing Request in GSC

Indexing required

Indexing required

The time taken to index the submitted URLs depends on the number of index requests in the queue. In general, it takes up to 30 minutes or longer.

Once your site is indexed, you will begin to see your site with the FAQs in the SERPs.

How to write a FAQ to get a better clickthrough rate (CTR)

Write Frequently Asked Questions for a better clickthrough rate (CTR)

Write Frequently Asked Questions for a better clickthrough rate (CTR)

Writing FAQs is a difficult part about rich results FAQs. The extensive results FAQ is like a double-edged sword.

Because if not all, at least some users will decision To click or not-to-click on the link based on information provided in the FAQ.

For example, if a user finds that information in the FAQ, NOT related to his query, he is less likely to click the link, right!

Therefore, you should write the FAQ carefully.

Consider FAQPage Structured data as an opportunity that allows you to convince users to click your link, by sharing additional information (in the form of FAQs) about your page in context with the query. of the user.

Writing a good FAQ may depend on various factors like the type of site, the content of the site, etc.

However, there are a few basic points (do and should not) that you should consider when writing the FAQ for the site.

  • Only more relevant FAQs.
  • Keep it simple, concise and accurate.
  • Write Frequently Asked Questions to persuade users to click your link. But make sure the content of the FAQ follows Google's guidelines.
  • Do not add too much information to the FAQ. Because sometimes too much information is boring. Additionally, if the user receives an answer to his query in the FAQ, he will not click the link.
  • Just add 3 or 4 Frequently Asked Questions; Now you know that providing too much information is not a good idea.
  • Do not add Frequently Asked Questions just because you want to add them. If you do not have a persuasive and relevant FAQ to write, avoid writing FAQs.
  • Write interesting answers and stimulate thinking.
  • Avoid using jargon and abbreviations (short form).
  • Do not disclose that information (in the FAQ) that users can decision Do not click the link. Let's take a simple example.

For example -

You are writing a FAQ for the Web Development Company landing page.

And in answer to a question you mentioned an exact figure for the price of development services.

Q: Do you offer Ecommerce Website Development?

Answer: Yes, we offer a feature-rich eCommerce website development for just $ 10,000. Check out our portfolio for assigned projects.

The problem here is that users can leave by seeing prices higher than their budget. He made his decision by viewing the price ONLY.

However, it is possible that he may be able to increase his budget by viewing the quality of the company's distributed site (portfolio). Either by the level of customer satisfaction of the company's customers or any factor that may change his mind while browsing the company's website.

So you should write your answer in a way that convinces users to click on your link.

A better version of that FAQ might be,

Q: Do you offer Ecommerce Website Development?

Answer: Yes we provide feature-rich eCommerce website development at reasonable prices. Please check our portfolio for assigned e-commerce projects. And don't forget to read testimonials for customer satisfaction.

I hope that will erase my point.

What questions should I include in frequently asked questions?

You can include relevant questions from People who also ask a part of Google for your website topic or its synonyms. Google suggests People are also requesting sections for some queries.

How many FAQs can I add using the FAQs?

Google's guide says nothing about that. But I have seen up to 10 Frequently Asked Questions in the Rich Results FAQ on Google.

However, at head, Google only displays four Frequently Asked Questions (expanded extensions) below regular snippets.

So if you add more than four FAQs, the fourth tab will show more. And when the user clicks display, The rest of the FAQ will show up.

Conclusion

SEO is definitely a great weapon in the armor of small marketers and bloggers. The beauty of SEO is that you can attract a lot of traffic to your website without spending a dollar on advertising.

Search engines like Google change their algorithms many times a year, so SEO is also a rapidly changing field.

To take advantage of SEO, you must be up to date with the latest techniques and tools.

I really hope you find this guide helpful for adding FAQ schemas in WordPress and non-WordPress websites.

What other techniques or hacks do you use to increase organic traffic?

Are there any questions related to this topic if it's through comments below I'll be happy to help.

Congratulations!

Commonly asked questions

What are the most frequently asked questions?

FAQ Schema (FAQPage Schema) is one of the structured data supported by Google to make websites eligible for rich results in search engine results pages (SERPs). It can help you get more visitors to your site.

How do I add a FAQ schema to a website?

You can easily add structure to any website (HTML, Drupal, Joomla or any other website) by creating in-page markup in JSON-LD format through the tool mentioned in the article. write on. Everything is explained step by step in the above article of technumero.com

How can I add the FAQ Schema to WordPress?

You can add FAQ Schema to WordPress using / without using the plugin. Both the plugin and no plugin method are explained step by step with the screenshots in the instructions above.

How to write FAQ for better clickthrough rate?

Write short, interesting, and interesting questions. Read the full list of Do and Don’ts to write your FAQ for a better clickthrough rate (CTR).