What is Evergreen Content? Why is it important for your blog?

Evergreen content is one of the most valuable assets a website or blog can have. Not only does it help you increase organic traffic, but it can also ensure long-term success in the digital marketing world.

In this article, you will learn why evergreen content is important and best practices to ensure that you use evergreen content correctly.

What is evergreen content?

In the context of digital marketing, evergreen content is content that is relevant and unrelated to a specific time period.

Evergreen content characteristics

For content to be considered evergreen, you need to have the following characteristics:

It is not time sensitive - It means that it is not related to a specific time period but it is relevant whenever you read it.

It is unique and original - Its content is not an exact copy of what has been published on the internet.

It is very useful - Not all original content is useful. When you read an article that is considered "evergreen content," you should learn something from it.

It is optimized - In other words, it is published on a website following some basic SEO optimization rules on the page.

It is detailed and informative - Although there is no word limit, usually ‘evergreen content’ is comprehensive and informative.

It's searchable - For all of this to have real value, evergreen content topics need to be something that users search in Google otherwise even if you rank high in SERPS, you won't get any visit to your website.

Anything that does not comply with ALL of the above rules cannot be considered "evergreen content".

Examples of evergreen content

Let's look at some practical examples to make things easier:

The type of 'article' is considered to be evergreen content because:

  • They are very useful because they provide a solution or answer to a problem.
  • They're always relevant: An article about ‘How to tie a tie’ will always be relevant whether you read it now or for five years.
  • ‘How to’ articles are often detailed, giving you exact steps (sometimes with pictures and videos) on how to solve the problem.
  • People like to search for ‘How to’ articles. And this is the beauty of the Internet, whatever you want to do or learn just look for it.

Provided that content is unique along with some SEO optimization work, ‘tutorial’ articles are the perfect example of evergreen content.

Note: Another good example that meets all of the above criteria is the article you are reading.

Other types of articles in the evergreen index are:

  • List
  • Advice
  • Content style Wikipedia
  • Posts comparison
  • Step by step instructions
  • Telling stories
  • What is not considered evergreen content and why?

'News articles' - this type of article is not evergreen content because even if they meet 4 out of 5 rules (unique, detailed, helpful, SEO optimized), they are still not fit. An ‘news’ article is only relevant for a specific time period.

"Fashion and technology articles" - They are no longer relevant for a short time. For example, I could write a great review about the iPhone 12 but this will be outdated for a few years and no one will care or want to read about an outdated model.

'Statistical data and case studies based on a period of time' - Not many people want to read today a case study about how banks are affected by millennium errors or about the proportion of people Use twitter in 2019.

Why is evergreen content important?

When you start a website or blog, people often wonder what kind of content will publish so that it will help you to have more organic traffic.

There are many parameters to consider such as content type (text, images, videos), length (should I write short or long articles?), Frequency of publication, how to choose the title of your article, and more. more.

A very important factor that many publishers do not follow and this often leads to failure is that they underestimate the need for evergreen content publishing.

Evergreen content is important because:

It can help you increase your traffic over time. SEO evergreen content optimization will eventually rank in Google and potentially generate traffic for years.

It can help you get more links. Backlinks play a very important role in search engine ranking algorithms and one of the ways to get more links to publish high quality evergreen content that other publishers will link to it. , repeat.

You can use it in your social networks. Regular content can be shared multiple times on social networks so you don't always have to create new content.

It helps you build E-A-T. E-A-T stands for Expertise, Powers, and Credibility. These are the three factors that play a huge role in Google rankings.

View full What is EAT in SEO? Does your website need EAT?

By publishing evergreen content, you can set up your website as an authoritative resource on topics relevant to your business.

TIP PRO: If you're unfamiliar with EAT, read Search Engine Ranking Elements for more information.

To get you inspired, by publishing evergreen content, we have managed to get blog traffic. Compa Marketing This reaches over 300,000 unique visitors a month, in one of the most competitive online niches.

How evergreen content increases your organic traffic?
Non-evergreen content is not bad, don't get me wrong. People want to read news, gossip about celebrities, fashion, technical reviews, etc. and fortunately, there are thousands of websites, publishers and reporters doing that every minute.

What evergreen content will do for you as a blogger or website owner, is to help you spend better time.

I accept that the time you can spend on your blog or website is limited and you want to use that time (or paid resources if you outsource content publishing) in the best way possible. and evergreen content is the answer to your time constraint.

If you have unlimited time then, by all means, do all kinds of content but if your time is limited it's better to dedicate it to something that will bring you traffic. and income for years to come.

Let's take a look at some real-life examples of evergreen content that I've created over the years:

Help you self-study SEO from basic to advanced - Originally published 1 year ago, the article so far has generated thousands of organic visits to my site. To make sure it's always green, I review the article every 2 months.

How to become an SEO Expert - The post was published 2 years ago and it ranks high on Google for targeted keywords. This is a tutorial article that describes the steps to becoming an SEO expert.

The list of examples is huge but just wants to show you the power of evergreen content to help you understand why evergreen content can help you create a solid foundation that can be expanded by publishing content. It is usually greener.

How do evergreen content generate organic traffic?

Regular content will help you rank higher in Google search results because it meets all of the quality criteria set by Google when ranking websites.

Yes, Google is always looking for content that is most relevant to present to users, but they are also searching the web for unique and unique content, details, information and proven to be useful for users. use.

By writing SEO friendly blog posts and promoting your content correctly (think of social media), sooner or later you will start receiving rewards from the hard work. her, is nothing more than an increase in organic traffic.

The more organic traffic you get, the more money you make from AdSense or any other monetization method you choose, and the more important your site becomes in the eyes of Google and the tools. other search.

TIP PRO: The 'evergreen content' space is very competitive and it can take months (or more) for evergreen content to rank on Google so you have to be patient. For more information, read: How long does it take to rank on Google?

How to ensure that your content remains evergreen?

There are initial cases where the content has all the characteristics of evergreen over time to become less relevant.

For example, a few months ago I published a post about how AdSense works and while I wrote it with the intention of becoming an evergreen post (if I could use this term), it may become obsolete if AdSense changes its way in the near future

The solution to this problem is to make sure you review your posts and change them so they always fit.

In doing so, avoid changing the whole article (this can have a negative impact on its rankings) but try to make small changes to fix any issues or references. May be false or outdated.

Should you mix evergreen and non-evergreen content together?
Sure, a good website should have all sorts of content. Evergreen content will help you establish a good presence in search engine results pages and non-evergreen content to attract visitors looking for current trends (especially from media networks. society).

Even for ‘News / Fashion’ websites, you can use evergreen content to explain more about trending topics.

For example, if you're posting news about celebrities and you have the post Look at what Kim looks like after losing 10 pounds, you can also write a post How to lose weight like Kim Lime and make It's closer to 'evergreen' but within the context of your website.

Oriented development

If you have a blog, e-commerce website or company blog and want to gradually start building organic traffic, raise Google trust and create useful content over the next several years, then the answer is evergreen content.

It will take more time and effort to create it, but the benefits and benefits are long-term.

Regular content is what distinguishes your website or blog from the rest, and it's the only way to build a solid foundation that can be expanded and become stronger over time.