What is Content Audit? 5 steps Audit Content web increases traffic 100%

Audit Content is the job of reviewing how the content in the website is working, and how effectively it is. From there, propose the content optimization plan to increase traffic better.

1. Purpose of Content Audit

Content Audit has 3 main purposes:

  • Improve SEO results

That may be the ranking of the main keyword can also be an increase in traffic

  • Increase customer experience on the website

Identify interesting and unattractive content. Improve the quality of content on the website in accordance with the wishes of the user, enhance the experience.

  • Enhance the conversion ability

Know which pages are having traffic and focus on improving conversion based on those pages.

2. Content Audit element

  • Factor 1: Duplicate content within website

Duplicate content within the website will make Google confused when evaluating the website. It is easy to be constrained by Google if it is a new website.

  • Factor 2: External duplicate content

Content should be unique to content belonging to other websites. If you have a content writing team, it's important to check if the content team copies the content.

  • Factor 3: Thin content

Google doesn't value a content article with too few words.

  • Factor 4: Content has no traffic

Content without traffic means that the content does not bring any value to users.

  • Factor 5: Content has no backlinks

Content without backlinks will make the website weakened by the lack of power from PR flow. Of course it depends on your strategy and content model to allocate PR flow.

3. Essential tool for Audit Content

  • Profiler url: https://urlprofiler.com/. This is a paid tool
  • Website Auditor: https://www.link-assistant.com/website-auditor/. Paid tools.
  • Ahref: https://ahrefs.com/batch-analysis. Paid tools, can buy together.
  • Google Analytics. Free tool from Google.
  • Screaming Frog (https://www.screamingfrog.co.uk/). Paid tools.
  • Copyscape Premium version. Paid tools.
  • Proxy (purchased at services that sell proxies)

See more 7 options traffic growth that SEODO often uses successfully

4. Timing of Audit Content

Audit SEO people are doctors, websites are people. Although people have no symptoms, they still have to have regular check-ups, in order to understand the health situation, to take measures to treat if health problems. If the person is found to have a problem, it is necessary to immediately check the problem and provide prompt treatment

  • Time 1: Audit periodically, to check the health of the website, if the website has any problems, propose a solution (once a month).
  • Time 2: TOP is falling sharply
  • Time 3: Index plummeted or lost the Index
  • Time 4: Google penalized
  • Time 5: Website has been operating before

See also 18 SEO tool Best SEODO has been selected and used in 3 years

5. How to get the entire website URL

The goal is to get all the urls needed for Audit, usually pages and posts

Step 1: Turn on Website Auditor software, enter the website url

B2: Go to Page -> Highlight all Url -> Copy -> Copy Pages to copy all urls

content audit 1

If your website has many old or unnecessary ones, filter it to make the list of URLs more accurate.

B3: Click the icon Click to apply Filtering, filter out inappropriate urls (containing /? P, ...)

B4: Proceed to copy the entire url as instructed

Content optimization

5.1 Duplicate content within

Content includes main content and navigation content. Content navigation is the top and bottom of the website, these are the parts that the page / post will easily overlap with. However, Google tends to focus on main content, so we will audit duplicate content in main content

Tool: Website Auditor

Evaluation criteria: duplicate title, h1 duplicate, Meta Description duplicate

Step 1: Using Website Auditor, go to Site Audit, check Duplicate Title and Duplicate Meta Description

Content optimization

B2: Export results

Proposed Solutions

  • If the content is the same, identify the main content, then use canonical tags or 301 quality pages for the main content.
  • Noindex pages copy each other, but still index the most important content
  • Revise the title, meta description if the content inside is different

5.2 Duplicate external content

  • Check your content website for copy content of other websites or not.
  • Check to see if anyone copies our content

Tools: Url Profiler, Copyscape premium version and Proxies purchase service

B1: Copy all urls to check

B2: Connect the CopyScape API with the Url Profiler


Step 3: Paste the Url data you just got into the URL List of the URL Profiler, executing as the image below

content audit

B4: Test configuration (duplicate content checker setting)

url profiler

B5: Get results from the tool (Excel)

Content user

  • Word Count: content length of main content that you have specified filtering (this you can use website auditor to check so you can delete it)
  • Duplicate Content Count: Duplicate content
  • Duplicate Content Results: Duplicate content results
  • Duplicate Content URL 1: The first duplicate link
  • Duplicate Content URLs 2-10: Next duplicate link

Proposed Solutions:

  • Based on the Duplicate Content Url to make corrected plans

5.3 Thin content

We need to get rid of thin content, too little content

Content criterion is> 600 words

Tools used: Website Auditor

B1: Go to Website Auditor -> Page -> Edit Visible Column -> In the left column search and tick Word Count -> OK

Content optimization

B2: Export data

Proposed Solutions:

  • Search for pages / posts that have a Word Count less than 600 then edit to more than 600, or Noindex (if that page / post cannot edit longer)
  • If any page / post has more than 600 Word Count, depending on the quality to consider further as increasing traffic (running ads) or increasing backlinks

Content optimization

5.4 Content without traffic

Depending on the strategy of each project, it is recommended to set traffic standards for pages / posts

In the course of Audit, any article with less traffic is looking to increase the traffic for the article (running ads, optimizing).

Tool: Google Analytics and Website Auditor (connect Google Analytics with Website Auditor)

How to: Website Auditor -> Visible Column -> Left column find and check Pageview -> OK

Content optimization

Scream Frog SEO Spider can be used to connect to Google Analytics to retrieve data

Proposed Solutions:

  • Thin content (word count below 600) with no traffic or low, should edit and increase traffic, or delete or adjust meta noindex
  • The content is long enough to write (time of existence> 1 month) but the page view is low, so it should pull traffic for it (run ads or share on social networks to interested objects).

See how Writing standard SEO content The most detailed we have compiled, these factors will help you optimize the content to be the best

Content optimization

5.5 Content without backlinks

Every page / post needs a backlink for the website to have the strongest overall power, creating a natural for the website (instead of focusing backlinks for landing pages).

The backlink per page / post depends on the KPI of each project

How to: Get the URL with Website Auditor -> Insert Ahref Batch -> Analyze

Content optimization

Proposed Solutions:

  • If this Page / Post lacks a backlink or does not have a backlink, additional backlinks should be added evenly

Above are 5 solutions Content Audit SEODO offers to optimize the website better. My side usually does this once a week to ensure the website is always the best optimization.

Doan Kien / CEO - Founder SEODO