SEO Youtube from A - Z and put your video on the top on YouTube

Whether you have posted your video on YouTube or you haven't even hit the record, creating key words for each video will really help your rankings. All search engines work by matching the user's search term with the most relevant results YouTube can offer you.

1. Have a focused keyword

If you are watching old YouTube videos, review them and try to identify the main topic. Ask yourself: What is the focus of this video? What key word?

For any future videos, it will be easier if you choose a keyword before starting. That way, you can use a keyword research tool to help you find the most popular search terms to use.

Popular keyword research tools include: Ahrefs , SEMrush , Keywords Everywhere and KeywordTool.io . It all works in a similar way, but keywordtool.io is the most beginner friendly. You simply select your selected search engine in this case, YouTube, then enter the keyword you have chosen. We went with ‘ Instagram Hacks ‘:

keyboard instrument

The free version of the tool gives you a list of the most popular keywords related to your search terms, like this:

keyword-tool-2

But with the pro version, you can dig a little deeper by comparing search volume, CPC (cost per click) and competition. This will help you find a keyword set with high search volume and low competition to give you the best opportunity to rank higher on YouTube.

Posts worth reading: 4 best YouTube keyword research tools

Once you've found a keyword that closely matches the subject of your video and seems to provide a good opportunity, write down and read this article for tips on how to use it to rank high. than.

2. Optimize Title

Once you have your keywords, you can start using it to optimize your videos in different ways to help you improve your YouTube rankings. One of the easiest ways to do this is to include keywords in your titles. But with 400 hours of video uploaded to YouTube every minute (!), just one keyword won't be enough to give you a huge boost in SEO.

Your title needs to be compelling. It needs to send a message to YouTube users who have the content ‘ Click me! ‘A great way to do this is promise something . Will you teach your viewers something? Will you entertain them? Let them know what they are about to see. Check out the results below for our ‘instagram hack’ keyword:

hack-instagram

The highest ranking videos for this keyword promise to teach their viewers something new and of course, they all include verbatim keywords. But they also have a little more description. The title 'Instagram Hacks' is not enough to gain views, or even ‘I'll teach you the instagram hacks.'

You need to think deeper.

Let your viewers know exactly how many hacks you'll teach them, or promise them something specific and look as much as the second video in the example above.

3. Optimize Description

In addition to optimizing your title, you also need to optimize your description. Now, while your title is primarily intended to attract potential viewers, you can go a little deeper with your description. YouTube displays the first 125 characters in your description, but you should write about twice that number and aim for 250 words if you can. YouTube Also recommend placing the most important keywords at the beginning of your description.

Of course, that is not all about the algorithm. Your viewers will also read this, so make sure you always remember their involvement.

There are a few things to keep in mind when writing your video description:

  1. Don't forget to include your keyword (s)!
  2. Make sure what you are writing is unique. Do not just copy and paste some text from your website or elsewhere
  3. Include your website URL to direct viewers to your site

Take a look at this example:

We can immediately see a link to the creator's website. Then, below are a few long videos, including the video's title and keywords (building an online business) in the first sentence.

A unique, optimized description like this allows YouTube to understand what your video is about and then put it in front of the right people.

4. Include the correct tags

After putting your keyword (s) in your title and description, you also want to put them in the ‘tags’ section. The tags are for YouTube reference only, so your viewers won't see what you include. Please add more variations of keywords and search terms that you can think of. If we stick with the example 'Instagram Hacks', here are 7 you can use:

  1. Instagram hack
  2. Instagram
  3. Hacks
  4. Tips
  5. Social media attack
  6. Social media
  7. Social media tips

Note that they do not need to be super specific. There is a Chrome extension for YouTube called Tube Buddy . Among many other features is tracking keyword rankings and this allows you to find search rankings for different tags so you can use the best features for SEO.

You should also use an application like VidIQ to help you see which cards your opponent is using. By using the same tags as your competitor, your video will start ranking in the 'Up Next' section whenever someone watches their video so you can direct their attention to you!

video marketing

5. Create an engaging script

You may be tempted to skip this point. After all, the script is wooden and clumsy, and you want to come across as spontaneous and spontaneous, right? Well, an engaging, well-written script can really give you the chance better to come over spontaneously and spontaneously, and make sure you don't get lost and lose your viewers.

So make sure you write a script with a brief and flexible introduction, a paragraph that will come to the point quickly and inform viewers why they should keep watching. Think of it as an extension on your title, make a promise at the start that you will finish by the end.

6. Start creating longer videos

Despite popular belief, longer videos really outperform shorter videos when it comes to YouTube. Enter any keyword or phrase into YouTube and often the top ranked videos are quite long:

In fact, YouTube actually uses total watch time as a ranking factor. It makes sense if you think about it, the longer you watch, the more you engage, the more likely you are to watch more videos and the more ads you can watch - aka YouTube! The longer your video is watched, the higher your ranking. This naturally means that YouTube prefers longer videos that can be viewed for longer periods.

However, this does not mean that you should try and pull out your video for as long as possible, it just means that you should not feel pressured to fit everything into a limited time. . If your video is long and comprehensive, but still compelling enough to get viewers to watch it, YouTube will definitely take note and you will start ranking higher.

7. Everyone follows

It's good and good to make a long video with keywords in all the right places, but if you can't get people to watch and watch your video, you'll send a very bad message to YouTube.

Watch time is extremely important for YouTube SEO, so maintaining viewership is key. If you want to keep people watching your videos, you need to make sure they are as entertaining as possible. So many creative people just sit in front of the camera and talk, but that's not very appealing.

Please watch this video of Donut Media :

This video is almost 10 minutes long and some topics may be considered dry. However, the added animations and interesting edits make the video a lot more engaging.

To make sure your video stands out, try adding some animations here and there, or make a lot of effort in your edits to keep your viewers trying.

With this in mind, it's important to quickly get to the point when starting your video. Tell viewers what the video is about, how you will help them and then get started.

You should also compare the time spent watching your previous videos. This will help you see if there is a specific topic or type of video that your audience prefers.

8. Encourage participation

There is a reason that seems all of YouTube videos start with: “ If you like this video please click the button like down below, and don't forget to subscribe for more content…

... or the like.

It is because participation affects your SEO! Whenever someone likes, comments or subscribes, it sends a strong signal to YouTube that this viewer likes content enough to interact with it, so it will start showing them lots of videos. than yours. Just look at this chart:

9. Create an interesting thumbnail

There are only two things viewers see before deciding to click on your video: Video title and thumbnail. And, with image information processed faster 60,000 compared to the text, that thumbnail really valuable!

YouTube can automatically assign you thumbnails, but this will only be a random shot from the video. To stand out, you need to use a unique, attention-grabbing image that will encourage people to click. Take a look at the examples below:

video-2 marketing

Each thumbnail has been selected to attract viewers. Presenters are looking directly at the camera and the text on the screen reiterates what the video will be like. This encourages users to click on videos, and a high clickthrough rate will seriously enhance your ranking performance.

10. Create playlists

Playlists are a great way to increase the overall view time of your channel because they play automatically. So instead of just watching one of your videos, viewers can watch five or six!

To create a playlist, you need to group a few videos with the same subject or subject, like this:

school of life

It also helps to contact content creators similar to you ( But not your opponent! ) And ask them to add your video to one of their playlists. The better your video is in the playlist, the better!

Here is an example of what you can say:

" Hey (NAME)

I love your channel! Your recent video of (TOPIC) was really interesting to me because (ADD FULLY & INTEREST RATE).

I think my video is quite similar to yours, so it can help viewers stay on your channel if you include some of my content in your playlist. Here are some videos I think would be appropriate:

(LINKS INCLUDED)

I am very happy to receive back the support. Just let me know which videos you want me to pop into your playlist.

Keep up the great work!

(NAME OF FRIEND) "

When you contact these people, make sure you tell them why it is good for them. You don't want them to think that you are simply asking for a favor. By putting your videos in their playlists, they can serve the needs of your viewers and also increase their own watch time. It also helps offer to put their videos into your playlist too like a swap!

11. Create backlinks

Link building is a great ranking factor for any piece of content, including videos. If you are familiar with optimizing written content, such as your blog or website, for Google, you will know that they count the number of backlinks to help them determine the value of your content. . Considered that Google owns YouTube, it's no surprise that YouTube also works this way.

To increase your backlink, be sure to post your videos in as many places as possible, like your website and blog. You can also ask other sites in your segment to post your video on their site or write guest posts for them to include your video. The more backlinks you have, the better your YouTube SEO and your Google SEO.

Ranking high on Google can also make your video stand out on their first search results page for your focus keyword, which is an invaluable amount of impressions for your YouTube channel:

What is a story

12. Get social

One final way to rank higher on YouTube is by spreading your video around the different places you can think of! Basically, the more social signals your video has, the better. So share it on all your social platforms and encourage people you know to share it.

Post on regular websites, like Facebook and Twitter, but also think outside the box. Search for keywords or topics related to your videos in forums and post your videos there:

quora

Another great place to share your videos is Reddit. Just search for your keyword and then join all the sub reddits that appear as a result:

reddit

Reddit has about 1.6 billion unique monthly users and thanks to the sub-reddits, they are all divided into niches, making it easier to reach the right people and increase the CTR on your videos!

13. Add closed captions

Videos on YouTube can support closed captions to benefit people with hearing difficulties. An additional bonus of these annotations is that they are crawled by YouTube and Google, so they can work to boost your SEO!

matt-byrom-youtube

YouTube can automatically create subtitles for your videos, but this is often an error. In order for your closed captions to be indexed and make them SEO friendly, you need to edit the annotations that YouTube provides or upload your own. Here's how:

Conclude

YouTube is a competitive place to share your content because so many people visit it daily. And while competition can sometimes be reduced, just keep in mind that there are still many ways you can rank higher and improve SEO YouTube.

About My name is Nguyen Manh Cuong. I was born in a poor village in Ba Vi district, HA NOI province - windy and sunny land. Currently. https://www.nguyendiep.com/. Mr Cuong.
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