Keywords and Entity. SEO really has changed the phase shift


Once upon a time, SEO was done through a means of finding the right keywords and placing them throughout the site content with every synonym known to mankind.


Becoming number 1 is the goal and there is no striking excerpt in sight.


But one day, Google launched its Knowledge Graph, and information-rich snippets on the SERP.


Things may not change all at once, but over time, entities become new rage while keywords become less relevant.


The # 1 position is never the same as everyone's knowledge card and question box.


Whether we like it or not, The nature of SEO has changed drastically , in part, thanks to the presence of entities.


While keywords are far from extinct, their importance has dropped significantly in favor of entities.


In a sense, Keywords and entities are linked together because both use each other's functions to better serve knowledge charts.


Therefore, it is important to understand their functions, their differences and how they have changed SEO.


Key word


Keyword cat

Keywords are self explanatory and easy to understand. Keywords are the words that are the focal point of the content and what the user enters into the query to find the answer or content they're looking for.


Keywords can be selected from a long-form or completely used question or query.


If you are looking for cat videos online, popular keywords can include things like: cats, cats, cute, play, videos, clips, translation, etc.


You can search for a long tail query like, cute cats playing together summing up video videos or even something short like, cute kitten videos.


Entities


Cat entity

Entities are concepts or ideas with distinct attributes and characteristics that can be shared with other types.


They are connected in a knowledge chart, such as a chart provided by Google and can be accessed by anyone.


Although each entity is independent, It has direct and indirect relationships with other entitiesbased on common attributes. Nor are they obligated to follow a particular language.


Returning to our example of cat video, we can find an entity on cats.


Entities can describe things about cats, such as that they are an animal, eat their meat, classify, name in other languages ​​like Japanese or Latin; and many other facts and traits about cats.


The important thing to know about how entities work is that entities share heavy connections with each other.


Think of them as people, places, things, or concepts that have attributes and relationships with other people, places, things, or concepts.


Similarly, cats as an entity are connected to other entities based on its relationship with them.


Such as it is a mammal, such as whales, tigers and bats; or that it has different breeds, like the Scottish Fold, Siamese or Egyptian Mau.


How entities change SEO


The entities that make conducting SEO more useful and complex.


Previously, conducting SEO required the use of keywords properly while Currently, SEO focuses on developing connections with entities and providing answers in the knowledge chart.


While there are many minor changes to the SERP functionality, there are three main points in how entities change SEO games:


  • Increase mobility: thanks to entities, SEO has expanded into mobile results, because it is now easier to find and find answers provided by mobile search entities. It has also paved the way for the first indexing on mobile devices, where mobile results take precedence over desktop searches. So now, you can learn all about cats in a fun, mobile-friendly way.
  • No need for a thesaurus or translator: because entities know which synonyms and translations exist for that word, there's no need to use translation or use any possible synonyms on your site. Now you can use one entity for every available language and every different name possible. You can use Cat language and with
  • Rich snippets & structured data: with entities that are the new main focus of SEO, rich snippets are now a new priority over ranking number 1. Using structured data in your article, you can contribute to realities. on the search engine knowledge chart and make your content stand out in a rich snippet. For example, answer a common question about cats in rich PAA excerpts.

Are the keywords still relevant?


Although the entities may have implemented the central phase of the SEO program, Keywords still have the main role .


Keywords are still used to help find and connect your content with entities (whether on a Google Knowledge Graph or internal knowledge chart).


Using keywords can help Google identify the contentof your site and understand it using entities.


This is a particularly useful off-site tactic to get others to see your content.


For on-page tactics, You can develop entities for internal knowledge chartsfor your organization, company or website.


We use our own at WordLift and you've seen some of our keywords linked to different pages in this article itself.


The context tag has provided some information about the various entities listed. You can scroll around and find many contextual tags that are associated with our entities in our article.


Magical kingdom of SEO


It seems that changes in SEO may be out of your control.


Even though entities have taken over, keywords still have their place. In addition, changes made by the development of entities have brought welcome changes to SEO results and rich snippets.


So while some SEO experts can learn a few things, these new changes can bring a greater user experience and an entirely new means to bring traffic to the pages. web.


So SEO experts went to bed that night, knowing that all was not just good in the magical SEO kingdom, and they all lived happily ever after.