Is traffic good for SEO? Traffic effect in the eyes of Google

Research has found that in the United States alone, an average of 12 billion web searches are conducted each month and most of these queries are made by the target audience.

It doesn't matter if you are a B2B or B2C marketer or even an SEO expert because the good news is that 70% of the links that search users click on are organic search results.

To really maintain your rankings and search engine visibility, you must respond to changes in search results by focusing on industry trends.

After all, whenever Google releases an update to an artificial intelligence search algorithm, the face of search engines tends to change drastically.

That can have a negative impact on your overall SEO campaign and marketing communications strategy.

You may not really see these changes, but they are intertwined with how search engines work and how it produces search results.

That's why you have to reach out to search engines like an SEO expert and always align your content and stay up to date according to user needs, in accordance with the current search algorithm.

When you are constantly doing this, you will generate organic search traffic, but your personal brand will also form and you will have no problem attracting customers.

The most traffic is generated through the blog and when you are consistent, it will result in more search traffic.

#1. How does traffic impact SEO?

Can't find your site in search results? You will not be alone in it. There are millions of websites struggling to create a space for themselves on the search engines.

If your current amount of traffic is on the lower side, you may be wondering if that hurts your chance to increase rankings.

Although the total amount of traffic will not affect your search rankings, traffic plays a big part in influencing where your site appears in search results.

It goes without saying that the more popular your website is, the better it will be. If you are relying on people to find you through a Google search, then your search engine optimization (SEO) must be at the top of your priority list.

You will not be able to generate any leads for your business because no one can find you on search.

It's a fact that nearly 93% of the internet experience starts with a search engine, but what happens after someone does a search? Top results on Google get a 33% chance to be clicked, but that means if you are not the number one on that page, you are only missing a third of the potential traffic.

The surprising thing is that 75% of people won't even click the second page of search results.

That is the main reason why there are websites that rank higher than you on Google because they are consciously making efforts to improve their SEO rankings.

Use different tools in effort SEO Your traffic may increase, but the question is, how does your traffic affect your site's SERP rankings?

Will the signals of their behavior come from visitors that have an impact on a website ranking?

We have done all the work for you and delved into website traffic to teach you all about how traffic affects SEO.

1.1. Website visit

Studies have proven that website visits are an important indicator of the popularity of an online site and that the more technically a site has, the more likely it will become. should be popular.

There are several ways people can explore a website and we've highlighted some of them below:

  • Email
  • Domain Name Reminder
  • Social Network
  • Paid advertisement
  • Organic search
  • Direct traffic

These ranking and signaling factors are the ones that will be most counted for your website traffic.

1.2. Research Methods

With data coming from 600,000 search queries, our team calculated that the top three values ​​for the top 100 positions in the SERP are as follows:

  • Number of visits per month
  • Visitors do not include organic search traffic
  • Number of visits per month

The team then compared the total number of non-unique visits with the total number of non-unique visits, except for those coming from organic searches, to see whether the natural search hits will affect the end result.

As usual, for better understanding, the results are classified into four keyword volume groups.

1.3. Unique visitors

According to studies, pages that rank close to the top of the SERP rankings will receive unique visitors every month compared to lower ranking pages.

In addition, domain names generally rank for low volume keyword groups with fewer visitors compared to domains in high volume groups.

1.4. All visits

According to the chart, the flat trend in a low-volume keyword group indicates that the page's ranking position will not be directly related to the total number of visits. However, the small number of pageviews for high-volume keywords becomes obvious to sites that complete under-position. things twelfth .

1.5. All visits do not include search traffic

For the final part of the study, our team found that searching didn't work for final page rankings and the trend curve for high-volume keyword groups would be more abrupt. Keyword groups have lower volume.

1.6. User behavior signals

As part of the study, they also analyzed several user behavioral signals such as time on site, bounce rate, and pages per session that a user opened. These three signals are important to determine:

  • Users respond positively to a website
  • Easy site navigation for users
  • The content of this site is fascinating

Using the same number of queries, our team calculated the average bounce rate, the amount of time users spent on the domain, and the number of pages that users visited each session.

1.7. Bounce rate

The graph above shows the higher the position of the site, the lower the bounce rate of the site. That means, people will be more engaged in highly authoritative sites than less popular sites at lower ranks, and it also seems that high-volume keywords have a higher percentage. bounce higher than 49% in which low volume keywords have a 51% bounce rate.

1.8. Time on site

As for the time on the site's behavioral signal, it's clear that users have to spend more time on high ranking websites because according to research, users will spend an average of 40 seconds or less on keywords. have low volume compared to high volume keywords.

1.9. Pages per session

For research on pages per session, our team found that on average, users typically navigate through three to three and a half pages per site, per visit. Obviously, when a website moves to the top of the SERP rankings, it receives more page views per session.

Key points: How traffic affects Google rankings

When you look at the results of the website visit study we shared above, it makes it clear that the difference in pageviews for the first ten positions and the following are more obvious in Keyword groups are of high volume.

That just means that high authority domains should be prioritized by Google when you rank for high volume keyword groups. Job search Not paying does not directly affect the final page rank just means that you should also focus on other strategies to gain traffic. When you remember that, you can build a strong brand image that must always be part of your SEO strategy.

2. The main traffic ranking factors

A study from SEMrush's ranking factors, stated that there are 17 key factors that you need to keep in mind when ranking a website, including:

  • Visit the site directly
  • Time on site
  • Pages per session
  • Bounce rate
  • Total referring domains
  • Total backlinks
  • Total IP referrals
  • Total followers
  • Content duration
  • Website security (HTTPs)
  • Total anchors
  • Keywords in the anchor
  • Keywords in the body
  • Keyword density
  • Keywords in the title
  • Keywords in meta
  • Video on page

When you look at this list, it makes one thing clear, that traffic will play a big part in the success of your website.

However, Google focuses more on how users find your site and what they do on that site than the traffic your site receives.

Decompress how top ranking factors affect your search engine optimization (SEO) and how you can leverage this knowledge to improve your rankings in search results. .

2.1. Direct traffic

If you've ever checked your website analytics and where your traffic is coming from, you've probably noticed that most users come from vague ‘direct traffic’. Traditionally, direct traffic was attributed to users manually when you entered your website URL into their web browser or by clicking on the highlighted link.

Today, however, the story behind direct traffic is a bit more complicated, and direct traffic may come from your employees who will enter the site's URL. Regular customers visit your website, mobile traffic, people who have bookmarked your website, emails, unsecured HTTP sites, links in apps or software.

Direct traffic will be the key to your ranking and the SEMrush report says that even after you have added five new ranking factors to their reports, direct website traffic will have most affected. That's when most users go directly to a website, as it signals to Google that the domain name has high value and authority.

2.2. User actions

Just earning more direct traffic will not bring your site to the promised land of search results on the first page. You need quality traffic. Google will take into account factors that suggest your site will address users' search needs. Among the top ranking factors you need to land on your website are as follows:

#a. Pages per session

The pages on each session include different pages that users look at when they are on your site, and Google considers that because this is an index of compelling content, removing site navigation and lines. Clear user lead. The SEMrush report shows that as we move up the SERP, there are more pages per session per domain.

The number of pages per session will average on the same, especially in the first four results. The time on site is the same because the low pages per session show that your site not only provides information to the user looking or at least does not make related information easier to find. That confuses site navigation, which can harm your pages every session.

#b. Time on site

The second ranking factor, according to SEMrush research, is how long users will spend on your site after they get there. Will users read your content or will they spend 30 seconds on your site and leave? The low time on site shows Google that your site doesn't meet users' search needs.

On the other hand, users who will spend a long time on the site will find what they are looking for and spend time reading your content. You want to ensure that your website is optimized not only for keywords with high search volume but also for those key word related . For example, if the website is for a high-end living facility, you don't want it to be the top result for home care companies.

#c. Bounce rate

Your site's bounce rate is the number of users who will leave your site after they view a page. These users exit every website but most of your users are bounced back, which is an indicator that something is off. According to SEMrush, nearly 50% of users are the average bounce rate of domain name rankings in the top three search results.

Moreover, the study concluded that the higher the position of the page, the lower its bounce rate. Higher bounce rates show Google that the page is less relevant to searches and if your bounce rate is high, you may need to look at the keywords you currently rank for and make sure they are in sync. goods with your favor.

To help your site improve each of these ranking factors, you must ensure that your site has compelling and relevant content that is easy to navigate and clear. When someone visits your website, the way to solve their problems and become customers should be a simple way.

3. Referral traffic

All five to eight ranking factors will be related to the traffic that introduces your site and the traffic to your site through links on other sites. They can be partner sites, articles, directories or blog posts .

Here's an issue on how Google will interpret your referral traffic:

Total backlinks

Backlinks are links on other websites that lead to your site and the difference between a referring domain and a backlink is a referral domain that can have many backlinks leading back to your site.

Research reports from SEMrush have found that the more backlinks a domain has, the higher its position on the SERP. Similar to the way IP referrals relate to referring domains, the total number of tracking links will be connected to the total number of backlinks that the domain has and affects.

Backlinks related to links that have not been marked as ‘unfollowed’ by the person who posted the link and links that are marked as ‘unfollowed’ will lose their SEO advantage. Again, building links to your site will not only increase referral traffic but also increase your rankings in search results.

Out of the 17 main ranking factors, the top eight factors are all related to your website traffic. Although you want to make sure your site follows the rest of the ranking factors noted in the SEMrush report, and you want to see your current traffic and make sure it's healthy.

Are your users from the right source? Do they seem to be involved with the site? If you notice a high bounce rate without referral traffic, you should reevaluate your SEO strategy and ensure that you are targeting the right type of traffic. If you think all this sounds a lot of work, then you're not wrong because we have a guide that can help you diagnose any SEO issues that may be preventing your site from getting to the top.

4. Ways you can improve SEO traffic even more

The good news is that there are many methods you can use to increase your chances of getting ranked higher on Google searches. For help improving the traffic on your site, there are a number of things you can do to improve your chances of ranking higher on Google searches. Here are the best ways you can do it:

4.1. Improve your page loading speed

Your site's loading speed will be important for several reasons. First of all, if your page speed is low, Google will recognize this and it will hurt your rankings. However, a slow website will also affect the way your website interacts with visitors and as a result, those negative interactions will also harm your rankings.

Research has shown that 40% of all visitors will abandon web pages if the page will take more than 3 seconds to load. What's even more shocking is that 80% of those visitors won't return to that site. That would have a terrible effect on rankings SEO because it will eventually kill traffic to your site.

However, on the flip side, if the page loads quickly, people will keep coming back. Google's algorithm will recognize the popularity of your website and will adjust your search accordingly. That makes it very important to optimize both your server response time and page speed.

That will allow you to test your site from different locations around the world, and if you find that your site is running slowly, you may want to test your site's plugins and themes. yourself.

4.2. Optimize your image

Images and images are great for your site, but make sure they are properly optimized if you want these images to improve your SEO rankings. I am referring to factors like file format and size because large images can slow down your page load time and that will hurt your rankings.

You should compress or resize your images to sneak keywords by naming them and you can strategically put keywords into the title of the image with a description or caption.

4.3. Produce high quality content

How often do you update your website? If you haven't touched it since the day you built it, you won't have great SEO rankings right now. To attract more traffic to your site and increase popularity, you must give visitors a reason to keep coming back. The content on your website must be recent, high quality, and relevant.

Another factor that will influence your SEO ranking will be the time it takes to stop and relate to the time people spend on your site each visit. If your site is new, with reliable and interesting information, it will keep visitors on your site longer and also improve your downtime.

Websites that provide informative content often have a longer stay, and you can keep your content ideas in one place on all the document applications you've used. Another thing you should consider is that Google Chrome controls more than 45% of the Internet browser market share, which makes it the most popular browser in the world.

That number will always increase and when you bookmark your site from Google Chrome, it will help your SEO ranking. High quality and relevant content will also increase the chances of your website being bookmarked by visitors.

4.4. Use external links

There are several things you can do that will enhance the reputation of your website. You can make bold requests, but it is better if you back them up. All of your data claims must be linked to authoritative and reliable sources, such as the example we have shared below:

You should also think about adding internal links because these links will direct visitors to other pages on your site.

4.5. Make sure your site is readable

Keep in mind your audience as you write content on your website and if you want people to visit your site and spend time there, you should speak in terms they can understand. Don't try to look like a doctor or a lawyer because your content should be written in a way that most people can easily understand what you're saying.

4.6. Format your page correctly

You can take time when you arrange the layout for your site. It needs to be clear, neat, organized and not cluttered, while you should also consider things like typography and font size. You can use colored text, italics, and bold fonts, with things like checklists and bullets that make it easier for your visitors to scan through content. An example is:

The layout was clean and they added a simple image with a reasonable amount of text. The way the text is formatted makes it easier for people to read, especially if there is a bullet. If your site is cluttered with too many images, colors, ads and text blocks, it will appear unreliable. Your site's architecture and navigation will fall into this category, as a clear format and design will improve rankings. SEO your .

4.7. Use keywords

Check out some components of Google Ranking Algorithm:

The main role in this formula is that your keywords and goals are to include words that people will search for throughout the content. However, you have to do it sparingly and if you are too enthusiastic, you will saturate your site with keywords and Google will choose this and it will have an adverse effect on your rankings.

Keywords must naturally fit into the sentence and if you include them in the title tag and even in the image caption, you will be able to use long tail keywords as the three or four word phrases found. in search.

For example, someone may not be searching for the word ‘phone’ when they are searching for something, but they might type in the phrase 'the best phone to text' as an alternative. If your keywords match their search, your site will have a higher chance of getting higher rankings.

4.8. Create a mobile application

Creating a mobile application can be one of the best ways to promote your SEO and although it's an expensive option, it's also an investment. How exactly can an application promote your SEO? Google is currently indexing apps on Google search, especially when people are searching for keywords in your segment where they can find your app, which can create a Juicy SEO numbers.

For example, when you search for 'order a restaurant' on Google, you will find an application on the page:

When your application pops up on Google search, it automatically becomes a valuable resource and although developing an application will be costly, it will give you some long-term benefits. .

4.9. Use Infographic

No one can deny that infographics pack a huge SEO punch, but you want them to be strong. To do that, you have to do two things, focusing on great design and great content. Most people tend to ignore content when creating infographics and as a result their infographics don't work well.

Another tip you can use when using infographics is to make sure they are moving, because data and visualization will keep readers engaged.

5. Conclusion

Improving your organic website traffic and top search rankings will not happen overnight and you will need to put in work.

Domestic marketing works for some people and social media traffic has a big impact on others, especially when people start sharing them more aggressively.

Có một số điều cần thảo luận ở đây khi nói về lưu lượng truy cập SEO và nếu bạn ngồi lắng nghe ý kiến ​​của người khác và phân tích chúng, bạn sẽ hiểu rõ. Vậy bạn nghĩ như thế nào?

Có lưu lượng truy cập giới thiệu ảnh hưởng đến thứ hạng SEO? Hoặc chỉ một tên miền giới thiệu có thể tăng lưu lượng truy cập và thứ hạng của trang web từ vị trí thấp hơn lên vị trí hàng đầu trong vài giờ?

Hãy nhớ rằng mục tiêu của SEO là giúp một trang web xếp hạng trong SERP, nhưng để làm được điều đó, bạn không chỉ phải xây dựng liên kết mạnh hơn với các trang web đáng tin cậy khác, có được các tên miền giới thiệu độc đáo, giảm thiểu tỷ lệ thoát trang web của bạn, xuất bản nội dung chất lượng cao với từ khóa và đảm bảo rằng bạn tăng lưu lượng truy cập trang web của mình bằng cách sử dụng các công cụ và chiến lược phù hợp.

About My name is Nguyen Manh Cuong. I was born in a poor village in Ba Vi district, HA NOI province - windy and sunny land. Currently. Mr Cuong.
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