How to become a true SEO expert (10-step guide) »Compa Marketing

Want to learn how to increase your traffic and get higher rankings for keywords that can generate additional revenue and revenue for your website? Then you should learn everything you need to know about SEO and become an SEO Expert.

Having SEO expertise is not the only privilege of SEO experts. It is a skill that can be mastered by anyone who wants to learn SEO by himself.

I have been practicing SEO for the past 18 years and in this post, you will learn the steps you need to follow to become an SEO expert.

Why people should be an expert in Search Engine Optimization (SEO)

Before getting into the steps, it is important to understand the difference between an SEO expert and an SEO expert.

SEO experts are people who know how SEO works and how to apply SEO to increase the rankings of websites in Search Engines.

An SEO Specialist is an SEO Expert who practices SEO as a profession by consulting SEO, providing SEO services, or putting clients on a project-by-project basis.

I am referring to this difference to point out that you do not need to practice SEO as a career to become an SEO expert. There are many advantages as to why you should improve your SEO skills even if you do not plan to provide services to customers.

The advantage of being an SEO expert

Increase your rankings and traffic - This is the most obvious reason why someone should aim to become an expert on search engine optimization.

If you know how to optimize your website for search engines then you can take advantage of search engine rankings and traffic to make money online or build an online business. success.

Less dependent on SEO agencies - I know that this is not what you expect to read in an SEO agency's blog but that's true. If you have internal SEO skills, you can grow your business without relying on external support.

Reduce costs - If you are an entrepreneur or a blogger, you can save a lot of money if you can do SEO yourself rather than having to hire an SEO consultant.

Make better decisions as to who will hire to work on your SEO - If you know SEO then deciding on which consultants or companies to hire for your SEO. You will be able to understand what their SEO packages include and evaluate whether what they are proposing can really help your site achieve better rankings.

Highly recommended for marketing managers - if you are a marketing manager, understanding SEO will give you an edge over other marketing managers or colleagues in your organization.

No business can exist online without SEO - SEO is no longer an option. Websites are not built with SEO in mind, there's no way they can exist in a highly competitive online world. Knowing SEO and how to use it correctly, can make a big difference in the future of your website.

10 steps to becoming an SEO expert

Now that you are convinced that improving your SEO skills is not just for SEO experts, take a look at the fastest way to become an SEO Expert.

  • Step 1: Understand how search engines work
  • Step 2: Learn basic search engine marketing concepts
  • Step 3: Understand the true meaning of SEO
  • Step 4: Choose the right SEO training
  • Step 5: Be informed about SEO changes
  • Step 6: Choose the right SEO tool
  • Step 7: Practicing SEO - Do not stay theory
  • Step 8: Demonstrate your SEO expertise
  • Step 9: Be patient
  • Step 10: Follow the lead of established SEO experts

Step 1: Understand how search engines work

Before you even start thinking about SEO, the first step you need to do is familiarize yourself with the way search engines work.

For many, this may be something they already know (or think they know), but it's good to start with basic concepts and then approach the most complex theories.

The resources below will help you understand how Google search works, similar to the way other search engines work.

Resources you can use:

  • How search engines work
  • How search works

Step 2: Learn basic search engine marketing concepts

SEM in digital marketing

SEM in digital marketing

Before getting dirty, you should have a general idea about all the different industries that make up search engine marketing and digital marketing, not just SEO.

You should have a clear idea of ​​what to expect from SEO and what other tools you can use in conjunction with SEO to make your Internet presence stronger.

Resources you can use:

  • The difference between SEO and SEM
  • Internet marketing tips for small business owners

Step 3: Understand the true meaning of SEO

SEO is not just about keywords and links, it's more. The true task of SEO is to provide users with a great experience and give them exactly what they want.

Your goal is not just to get more search engine traffic, but also to turn that traffic into regular visitors and customers.

SEO has several sub-components, the most important are:

Overview of SEO

Overview of SEO

  • Technical SEO - Data collection and indexing
  • On-page SEO - Page optimization
  • SEO Off-Page - Website advertising
  • Content SEO - Content optimization

Step 4: Choose the right SEO training

When you start learning SEO, you will realize one thing: There is so much information about SEO on the Internet and a lot of things to learn and this ultimately creates a mess.

If you decide to do this yourself without any help, you'll end up with an endless list of articles to read and things to try.

It took me years to learn SEO this way because in 2000 when I started, there was no SEO training or tutorial you could read and all the information in one place.

Things are different today. Those who want to learn SEO fast can do so by following a reputable course without spending endless hours searching the Internet and reading articles after the article.

Resources you can use:

Complete SEO course - Our own SEO course has everything you need to know about SEO. It covers both basic and advanced SEO concepts.

You can take an online course or download a PDF document and study at your own pace. This is the only SEO course you need to read.

Google Digital Garage - Google has created a new set of courses that covers everything you need to know about Digital Marketing. They don't go into great details about SEO but they are a great resource if you want to get acquainted with online marketing.

Moz - Moz SEO Course is a company well known for its tools but they have also created an SEO course that covers the basics of SEO. It is not complete yet but it is a good start for a beginner.

SEO Tutorial - This is another guide from Google. It includes SEO from Google's perspective. This means you will not learn what actually works for SEO but what Google wants you to learn about SEO. However, take a few hours and look through the instructions, there are some good tips worth thinking.

SEO Certifications - List of all available SEO certificates that you can pursue and become a certified SEO expert.

Step 5: Be informed about SEO changes

SEO is not a static subject. SEO rules and algorithms change all the time. Google alone is making more than 250 changes to their ranking algorithm every year. Good SEO professionals need to know about these changes and adjust their SEO campaigns accordingly.

The best way to stay informed is to follow a few SEO news sites that are proven to provide information about the SEO changes that are happening as they occur and it is not too late to do something.

Resources you can use:

Search Engine Roundtable - A website that must be monitored by all SEO experts. Daily news about everything that is happening in the SEO industry. For me this is the most valuable and useful SEO news site in our industry.

Search Engine Land - One of the oldest websites in the SEO industry. Formerly owned by Daniel Sullivan, he now works for Google.

Google Blog - Google recently established a blog to share news related to Google products. Occasionally they also share news about Google search.

Google Search Blog - a Google blog dedicated to Search.

Google webmaster blog - official blog of Google. Follow to receive news about the latest changes in search.

SEO Blog Reliabledoft - Our SEO Blog. It is updated weekly with tutorials, step-by-step articles and resources to help you practice SEO effectively.

Step 6: Choose the right SEO tool

The truth is you cannot do SEO alone. There is so much information to handle and make decisions and if you try to do everything by hand, you will spend your valuable time analyzing numbers instead of working on tasks that can help. You have better results.

It is true that good SEO tools have a cost, but in the long run the profits are much higher than the monthly fee you will pay for a good SEO tool.

Tools you can use:

Google Webmaster Tools (Free) - Google's webmaster tools are probably one of the most useful tools for SEO. It is free and it can give you lots of information about your website. Read my previous guide on how to use Webmaster tools to improve your SEO.

Google Analytics (Free) - Another free tool from Google. You can use Google Analytics to learn a lot about your traffic and how users navigate your site. There are lots of reports to explore and lots of data to analyze. This article, Google Analytics for Beginners, is a great place to start.

SEMRUSH (Paid) - This is my favorite SEM tool. It's not free but you can use it for SEO, PPC campaigns, competitor analysis, keyword research, link building, social media monitoring and more. It is regularly updated with new features and it's one of the best investments you can make for your SEO.

Ahrefs (Paid) - An alternative to SEMRUSH. It comes with a monthly subscription but it is also one of the most respected SEO tools in the industry. It comes with a 7-day free trial so you can try it out before you buy.

Step 7: Practicing SEO - Do not stay theory

SEO is not theoretical but it is mostly practical. The result from researching SEO theory should be a list of actions you can apply to your website and improve your visibility in search engines.

The problem is that each website is unique and what works for one site may not be the best solution for others. That is why it is necessary to actually practice SEO and not just theory.

Read case studies on how others manage to succeed with SEO campaigns, it's a great way to get new ideas you can use and the inspiration you need to keep trying. until you understand SEO correctly.

Step 8: Demonstrate your SEO expertise

They say one of the best ways to learn something is to try to explain it to others. The same is true for SEO.

I learned a lot of things and greatly improved my SEO skills when I started writing about SEO.

My suggestion is to start an SEO blog or blog and share your SEO experience with others.

Over time, you will find that knowledge sharing is a great way to learn new things about SEO and at the same time you help others, it is a very rewarding experience.

Step 9: Be patient

There is no way to talk about SEO and not to mention patience. SEO takes time to work and you should not rush to conclusions too soon.

Rank the age of the pages in Google's Top 10 Results

SEO is not the fastest way to increase your traffic. If you want immediate results then try PPC campaigns. SEO is about creating a long-term sustainable business by building a solid foundation that will help you have 24/7 organic traffic for years.

Before making any SEO related changes for your website, you should take note of your rankings and traffic (over a period of time), before changing and comparing it to the same. a period of time (in terms of duration), after a change.

Track your rankings and traffic and give it enough time before making the next decision.

Step 10: Follow the lead of established SEO experts

Last but not least, in the path of becoming an SEO expert, you will encounter some difficulties. There will be times when you are disappointed, frustrated and ready to give up.

Do not worry, this is normal to happen. If you read other people's stories, you will understand that none of them became today because they are lucky. It is the result of hard work and countless time testing and reading about SEO.

The list below includes 5 SEO experts you definitely need to follow to get inspired and to understand how SEO can be applied at scale. All 5 managed to build millions of businesses and they managed to do it because they knew how to use SEO correctly.

Read their stories and spend time analyzing their SEO activities. You can see that sometimes they do something different from ‘traditional’ SEO and this is because they have the confidence and expertise to try new things and test SEO without fear of failure.

Neil Patel - One of the most respected SEO experts in the industry. Don't just read his blog but try to analyze his practices and how he manages to use content SEO at scale.

Brain Dean - He is an expert in link building. His blog is a great source for case studies and techniques you can use to get quick results.

Eric Enge - Speaker, Founder and CEO of Stone Temple. An SEO with years of industry experience.

Joost de Valk - Founder and CEO of Yoast, the most popular SEO plugin.

Rand Fishkin - Co-founder of MOZ, great host and entrepreneur.


Everybody involved in a website or online business should become an SEO expert.

This list includes marketing managers, developers, webmasters, web designers, social media managers, PPC experts, solo entrepreneurs and e-commerce owners. .

Why? Because SEO is the foundation of all digital marketing campaigns. SEO guidelines will not only guarantee the maximum level of visibility possible in search engines, but they can also help a website in more ways.

Becoming an SEO expert is neither easy nor difficult. This process involves lots of reading, practice and testing.

If you are getting started right now, it is best to take a good SEO course so that you have all the information in one place, use the right SEO tools and above all, start practicing SEO. Learn from your mistakes and try again.

Search engines and SEO will be here for many years and this is the best investment you can make for your personal and business skills.