How the Instagram algorithm works in 2020, what Marketer needs

Changing the Instagram algorithm affects all people who use the platform: brand, Kardashians, you and yes, your mother.

But ever since Instagram combined with the reverse chronological feed in 2016, rumors have surfaced about what the Instagram algorithm is, what does it and is interested in. It was a mysterious monster and a lot of false information.

So how can your brand ensure you refine your Instagram marketing strategy so that you work with the flow of your feed and not resist it?

Here, we have collected the most updated information (and debugged the latest conspiracy theories) about almighty algorithms.

How does the Instagram algorithm work in 2020?

First of all: no, it's still not retrograde. (Although it prioritizes the timeliness of Time, we'll do it in a second.)

Here is something to remember: The main goal of Instagram is to maximize the time users spend on the platform. Because the longer a user lingers, the more ads they see. So directly or indirectly, the accounts that help Instagram achieve that goal are rewarded.

But that is a pretty broad statement. And it's easy to misinterpret.

To help dispel misconceptions, in June 2018, Instagram invited journalists to a press conference in San Francisco, where their product group explained how the algorithm worked.

Specifically, product lead Julian Gutman went into details about how the algorithm uses Google's ranking signals to determine how each user's feed is arranged.

Top 3 ranking signals of Instagram

1. Relationship

Instagram's algorithm prioritizes content from accounts that users interact with a lot.

If a person usually leaves a comment on your post or if they turn on notifications for your account or your DM or you tag each other in your post, the algorithm will recognize that you are closed.

According to Instagram, this setting allows users to view 90 percent of posts from their friends and family. Back when the feeds were arranged in reverse chronological order, Instagram estimates that people missed 50 percent of those important posts and 70 percent of their total feed.

2. Interest rate

The algorithm also predicts which posts are important to users based on their past behavior. This may include the use of machine vision technology (also called image recognition) to assess the content of an image.

This is similar to the way Facebook algorithms and YouTube algorithm filters and content recommendations. So users who like the art of latte are more likely to see the art of latte at the top of their feed. Users who like baby animals are more likely to see baby animals on them.

3. Timely

The algorithm shows users a newer post than before, according to this notice from March 2018. We anticipate that this is in response to the endless campaign to roll back the feed over time in reverse.

For brands, a timely ranking signal (or Islamic regression) means paying attention to audience behavior and posting when they are online, is key.

Check out our in-depth analysis of Instagram analytics, if you want some more tutorials in this area.

Other Instagram algorithm factors

Instagram also acknowledges other factors that influence how the algorithm organizes an individual's feed.

Frequency of use

This depends on how often the user opens the application. The algorithm aims to show users the best and most popular posts since the last time they looked at their feed.


If users track multiple accounts, they will probably see fewer posts from any particular account, even if the account has a lot of money. But they will see a wider range of overall posts. On the other hand, if they track fewer accounts, they will likely see more posts per account.

Usage, also known as session time

A user who spends 45 minutes on Instagram will go deeper into the category behind and view more posts (which we mean lower posts) than users who scan for 5 minutes and only catch those turns. greatest access.

5 myths about the Instagram algorithm

1. Reverse time does not go back

Instagram algorithm

Source: Twitter

Users will continue the campaign and journalists will continue to ask, but Instagram (at least in this writing) still stands.

2. No ball

The paranoia of the so-called "shadowban" has been on the blogosphere for years. According to Instagram, it does not exist. The algorithm is not able to hide your content without telling you.

That said, a sudden drop in engagement is certainly possible if your followers are annoyed by spam behaviors.

So please pay attention to the community guidelines. And definitely use Instagram best practices hashtag.

3. Limited access is also fake news

Most recently, in January 2019, Instagram took to Twitter to try some facts again.

Instagram algorithm

Source: Twitter

This is the same story as Shadowban. Users feel like their activities are crossing the line of value and feel uncomfortable. They then had paranoid fantasies that the algorithm, who was as comprehensive as Santa Claus, was persecuting them.

Reward: Download the free checklist that shows the exact steps a lifestyle photographer used to grow from 0 to 600,000 Instagram followers without a budget and without expensive equipment.

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Alas, no. If your reach suddenly changes, it's best to investigate the factors under your control. Finally: here are some tips in the real world to get more likes on Instagram.

4. Using Story or live streaming will not make the algorithm more like you

A feed is a feed, according to Instagram. And the feed algorithm doesn't discriminate based on how often your account uses other tools in the app.

Although, if your brand's use of Story and Live videos is diminished, you will probably get more followers and more engagement from the general audience. Therefore, we recommend including those tools as part of your Instagram business plan.

5. Verified users do not receive special treatment (and also business accounts)

If it seems like they do, it's really an algorithmic function that prioritizes content popularity. No specific type of account starts: users decide what they want and the algorithm provides it.

7 tips to make the Instagram algorithm work in your favor

1. Post more often

If you think your team is capable of increasing quality and number, please join.

In the past, posting on Instagram more than once a day was risky. You do not want to be That brand . But because the algorithm automatically splits multiple photos to diversify what people see, your audience may not even be aware of increased signups. And if you're posting good content, maybe they'll like it.

Using the Instagram scheduling tool to plan your content calendar will make managing the posting volume much easier.

2. Post videos

According to Instagram, the algorithm doesn't prioritize videos unless your audience prioritizes videos. A person who never pauses to watch a video will see less of them on their feed.

But statistically, most people will probably stop to watch. (Instagram video consumption is up 80% compared to 2018.) That makes the algorithm tasked with finding more videos for these users to see.

Posting videos whether it's Live, in the form of Good Stories on IGTV, will increase the amount of time your audience spends on each post, which can lead to increased engagement.

3. Post when your audience is searching

Reverse time doesn't come back (I swear, it's the last time I'll mention it), but because the algorithm favors recent posts, brands need to pay attention when their audience is online. .

Details on Instagram

We recommend using the Instagram scheduling tool to a) gain access to more advanced analytics than Instagram's offers, and b) post those posts at the right time without giving up everything at 4 pm (or 4 am, if your audience is in another hemisphere).

In the meantime, we analyzed the top 20 North American brands of Instagram and released data on the best times of the day and weeks to post on Instagram, sorted by industry.

4. Be individuality

The algorithm will promote your article to users who have a relationship with you. So build those relationships up really. (No, we are not talking about Instagram groups.)

Write compelling captions to drive engagement. Chat with people in the comments, ask questions. Like other people's posts, and comment on them. Simple but effective.

5. Use good hashtags

The purpose of the hashtag is to make your post accessible to people who may not necessarily be following you, but who are interested in your area of ​​expertise.

Misusing hashtag is a great way to make your brand look hopeless and sloppy. (Yes, even if you hide them under the screen: we see that.) Instead, use hashtags in good faith. Like a librarian will use them: first, to really clarify what your article is about. Secondly, to do your part to help organize data torrent for your audience.

For more tips, here is our collection of best practices for our Instagram hashtag.

6. Run a contest to speed up quickly

One of the fastest but still legal ways to boost your engagement and make it nice with the algorithm is to run a contest on Instagram.

The competition has some preparations. And they also need to think twice if they will build your brand and not obscure it. But because the algorithm eats and draws attention, there's no better way to handle it.

A simple donation featuring your top product or service can also help you engage with your good people, increase your followers, and increase your engagement to the point where the algorithm does not. Can not pay attention.

7. Encourage people to turn on notifications

When done right, (that is to remind people by accident), this is a way to impress the algorithm with the importance of branding to your community. People who have enabled notifications will not only be more likely to participate in your post, they will also see more content from you.

8. Make your writing truly incredible

Instagram has said over and over that the only way to boost your feed rankings is to create great content.

Meanwhile, the attraction of Instagram is always the unwritten rule that no one posts bullshit photos. (Ok, almost no one.)

So if your mental skills and participation have been defeated, it's time to try something different. Why not hire a professional photographer, and see what you can learn? Or download some new tools and learn to edit photos like a pro.