Ecommerce SEO (Woo Commerce) full set of effective 2020
Is your WooC Commerce store SEO friendly? Are you taking advantage of all optimization techniques to maximize the visibility of your online store for search engines?
Selling products and services online is a great business. In a fantasy world, all you have to do is create a WooC Commerce website, add products and start selling.
In the real world, it's a different story. The e-commerce space is highly competitive. There are hundreds of eCommerce stores competing for one of the top spots on Google and only a handful of managers who sell without spending a lot of money on advertising.
What is their secret? A three-letter word can change the fate of your online business, SEO.
In this post, you'll learn how to take your WooC Commerce SEO to a whole new level. I will show you step by step how to optimize WooC Commerce and start ranking for the keywords that are important to your business.
Is WooCommerce SEO friendly?
Let's start with a very common question about WooC Commerce. Is SEO friendly?
The answer is yes. WooC Commerce is SEO friendly, but there's a big difference between having a SEO friendly website and actually ranking high in Google for the keywords you want.
When we say that WooC Commerce is SEO friendly, we mean it has some integrated SEO features that can be used by SEO Specialists to optimize a website to rank SEO.
WooC Commerce is not an independent platform like Shopify, this is a plugin that needs WordPress to work.
WordPress is probably the SEO friendly SEO and WooC Commerce inherits most of these SEO functions.
However, you have to do a lot of work to fully optimize the WooC Commerce store starting from website structure, products, categories, tags, schemas and more.
How to SEO WooCommerce
WooC Commerce provides one-third to all online stores, learn how to make your store stand out from the crowd.
Below is a list of the top SEO WooC Commerce tips to follow and fully optimize your online store:
- Optimize your product page title
- Add Meta SEO Description for all products
- Create SEO-friendly product URLs
- Optimize H1 card products
- Optimize product content
- Optimize product images and videos
- Activate and optimize Breadcrumbs
- Optimize your store structure
- SEO your category page
- Optimize and submit a sitemap to Google
- Check out the WooC trade schema and structured data
- Speed up WooC Commerce
- Mobile friendly
- Advertise your WooC Commerce store
Let's dive.
First on the list is SEO product pages and for a very good reason. Product pages are the most important page on your site and these are the pages you want to rank higher in in search.
Optimize your product page title
Start by optimizing your page title. Anything you write in the card
To make your life easier, you need to install the free version of the Yoast SEO plugin. This will add a section in all your product pages, where you can optimize both titles, meta descriptions and slugs.
To change the product title, log into your WooC Commerce website, EDIT a product and scroll down to the Yoast SEO section and find the SEO Title (you may have to click Snippet Preview to see it).
How to optimize the commercial product title Woo
An SEO friendly page title should:
Accurately describe the product or service you are selling - The title provides a great clue to search engines and users about what to expect when they visit a page.
Keep the length between 50-60 characters - this is the average number of characters shown in Google search results.
Uniqueness is important - Every product on your store should have a unique title. Having more than one product with the same title will confuse search engines and this can have a negative impact on your exposure.
Different from what was on the first page of Google - This is important if you want to increase your chances of ranking high for a ‘sales keyword’.
Before you write the product title, open Google and search for your product keyword. See what's available on the first page and try to make your product title different.
Google will not display the same title multiple times, so make sure your title is not a duplicate of what's already out there.
You can distinguish your titles by including benefits like the example below. Note how ‘Free shipping’ makes the title appealing when clicked and is different from the rest.
Title with product benefits
Include SEO keywords - Before creating headlines, do your keyword research and determine which SEO keywords you want each of your product pages to rank for.
Then search Google for those keywords, see what was there and create your title to include those keywords but at the same time be unique, describe and entice users to click.
This is the same step as above but I've added it separately to emphasize the fact that your product title is based not only on general search terms but also on keywords with decent search volumes. and clear user intent.
Keep your domain name to the right of the title - Usually include your domain name or brand name in a product title but it is better to keep it to the right of the title.
Start the title with the most important message, which is the product name, characteristics and benefits and keep the site name at the end.
Here is an example to better understand this:
Domain name in Product title
Add Meta SEO Description for all products
Besides taking care of product titles, you also need to provide custom meta descriptions for all your products.
You can do this by filling in the META DESCRIPTION box of the Yoast SEO plugin while editing a product in WooC Commerce.
What you need to know about product meta descriptions is as follows:
It is up to Google to decide whether they will display the text you will provide or create yourself.
In the majority of cases, they tend to create custom meta text descriptions found on the page.
However, having unique descriptions for all your products is still important.
Product Meta descriptions should be less than 160 characters - That's the average number of characters displayed in a search segment.
Include keywords and product description and benefits - Use 160 characters wisely. Do not repeat exactly what is already in the title but try to use the same keywords and bring more benefits.
Here is an example of a perfectly optimized meta description:
Optimized Meta WooC Commerce description
Create SEO-friendly product URLs
Another factor that needs your attention is the product URLS. The first thing to do is check your WordPress settings and make sure that the product permalinks are configured properly.
From the WordPress admin menu, select SETUP> PERMALINKS. Scroll down to the bottom and find the PERMALINKS PRODUCT section.
Install Permalink WooC Commerce
This is the place to determine the permalink of your product.
Because WooC Commerce is a WordPress add-on and to avoid any conflicts with existing WordPress sites, all your product URLs should start with a unique identifier.
This could be the word ‘product’ or any other identifier that you believe is relevant to the products or services you are selling.
As you can see in the screenshot above, I have set my product permalinks to:
/ products / product_category / product_name
For example, this is the URL for my SEO Course:
This way I can add more products and courses without creating conflicts and this structure is also SEO friendly.
You can follow the same pattern for your WooC Commerce store to ensure that your installation of WooC Commerce will not create conflicts with WordPress posts and pages or other plugins.
Note: There are some plugins that eliminate the need for product identifiers and category names in product URLs but this is not recommended by WooC Commerce because of the duplicate URLS issue and performance. From my experience with hundreds of WooC Commerce installations, I recommend keeping this URL structure intact.
Besides taking care of the product's permalink structure, you also need to optimize the actual product URL ie the URL of each of your products.
You can do this by changing the product's permalink while EDITing a product.
How to change product permalinks in WooC Commerce
Some guidelines for creating SEO-friendly product URLs:
- Use dashes (-) to separate words into URLs
- Keep it brief and describe
- Avoid stopping words like ‘an’, ‘the’, ‘and’ etc.
- Include keywords
- Include product name and most important characteristics
- Keep unnecessary information at the end of the URL
Here are a few examples of optimized WooC Commerce product URLs:
https://example.com/engagement-rings/14k-white-gold
https://example.com/books/fiction/the-end-of-the-world-123bs
Recommended reading: How to create SEO friendly URLs
Optimize H1 card products
The H1 tag is what is displayed on the product page. It may be the same or different from the page title.
You can use the H1 tag to provide more information about the product without having to worry about the 60-character limit of page titles.
Example of H1 tag
Recommended reading: SEO H1 tags
Optimize product content
One of the biggest problems of e-commerce websites in general is duplicate content in product descriptions.
This is a huge SEO issue because if your product content is not unique, it will not encourage Google to rank your pages high in results.
Especially if you have product content like amazon or other major online retailers, you don't have a chance to appear anywhere near the first page of Google.
So the first thing to keep in mind is that you need to do your best to write a unique product description for all your products.
See the best way to do it:
When editing products in WooC Commerce, there are two places you can add product content:
Edit Product Description WooC Commerce
The top part is a long description of the product and the bottom part is a short description of the product.
If you haven't customized your WooC Commerce theme yet, when you add both a short and long product description and publish the page, it will look like this:
Product description of WooC Commerce
The brief description is displayed at the top of the page and the long description under product details.
Both of these are important for SEO.
Top section (short description): Google considers any content displayed on the screen The first is more important than the content found at the bottom of the page.
To take advantage of this, make sure:
- You give an UNIQUE short description for all your products.
- You Include the product name and basic characteristics
- You Include a summary of the product benefits
- You include the keywords you want to rank for
This is what I have in the short description of my product (I have customized my product page to look different from the default Woo theme).
WooC Commerce product description example
Notice how I use both keywords and product benefits in just two paragraphs.
Amazon is also doing a great job with product descriptions above the fold. Here is an example:
Short description of the product
Long description of the product: This is the place to provide more detailed information about your product.
Follow the following SEO best practices:
Make your product content unique - I know it's tiring to read about the importance of product originality again, but need to understand this and make it a top priority. your head.
I know that if you have similar products, it is difficult to have 100% unique content for each of your products, but at least try to have the content on the product page not found on any other pages. on your website.
For example, if you sell the same product with different sizes and colors and you decide to have separate pages for each page, then on each product page will add pictures of products of the same color and size. ruler with appropriate text and ALT comments.
You can also add user-generated content (reviews) specific to that product (like Amazon).
Use LSI or similar keywords - Remember that besides providing a description that can convince users to buy your product, you also need to give search engines the right internal signals. content of the page.
In the page title, URL, meta description and short description, you've smartly added the target keyword, this is a great first step.
In the long description of the product, you need to use long tail keywords, related keywords and keywords related to semantics (also known as LSI keywords). These keywords should be the result of your keyword research. Read the instructions below for step by step instructions.
Recommended reading: How to do keyword research for ecommerce websites
Here is a good example of a long product description:
Long product description
Optimize product images and videos
Image SEO
Any images you add on your product page, in the product slider or product description, should be optimized for SEO.
Having optimized images increases your chances of achieving high rankings in Google image search and Pinterest search.
When adding images to WooC Commerce using WordPress's MEDIA function, you have the option to specify the title, ALT Text, Caption, and Description.
Installing SEO image WooC Commerce
Title: Use product name (without dashes)
ALT TEXT: The most important factor for image SEO. In alt text Product description is displayed in the image. Try to smartly incorporate keywords in your text but avoid using only keywords.
Caption: Write the caption and make sure it is displayed correctly below the image. Captions can be similar to ALT or different text (recommended).
Description: This is optional. It is not used for SEO purposes.
Here is a summary of all image SEO guidelines:
Best practices on image SEO
SEO video
Video is a very useful tool especially for selling physical products. You can add videos in your product description to show product features to customers.
SEO wise, you should consider the following:
Upload videos on YouTube
Create a YouTube Channel and upload your videos on YouTube and then embed them in WooC Commerce.
Uploading and streaming videos from WordPress will slow down your site. The best way is to embed them on your product page by copying / pasting the video URL from YouTube.
In this way, you also have many opportunities to receive organic traffic from YouTube search.
Activate and optimize Breadcrumbs
WooC Commerce by default has bread links enabled for all pages. If this is not the case, you can change your WooC Commerce theme or use a custom plugin (like Yoast SEO).
Breadcrumbs are useful for a WooC Commerce store. They help users navigate to product categories to see similar products and search engines use them to better understand website structure.
WooC Commerce Breadcrumbs
On the SEO side, you need to make sure your breadcrumbs have valid structured data. You can read below how to test your schema implementation.
Optimize your store structure
So far, we have gone through the steps of optimizing your product, but you should not forget about the structure of your store website.
Having a simple and well organized site structure helps to crawl faster, makes your website eligible for Google sitelinks, and makes product maintenance easier.
Optimizing your WooC Commerce website structure is not difficult, all you have to do is:
Create hierarchies with no more than 3 levels
Configure your permalink structure (as explained above), to get the following hierarchy:
/ products / product_category / product_subcategory (optional) / product
This way, you can organize your products into optional categories and subcategories and still be able to access products from the homepage in 3 clicks or less.
SEO optimized website structure
Make sure your menu and breadcrumbs accurately represent the URL structure
Your main menu and breadcrumb should follow your site structure. For example, if you choose to have subcategories, your top menu will list the main categories and click or hover over to display the subcategories.
The same thing happens with bread paths, if a product is part of a subcategory, which will be displayed on the bread menu.
Provide user sitemap
User's sitemap is very important for ecommerce websites. Sitemaps will reflect the site hierarchy. Users like sitemaps, and if you check your analysis, you'll notice that the sitemap is one of the most visited pages on your site.
An example of a user's sitemap
SEO your category page
I mentioned above that one of the biggest problems of e-commerce websites is duplicate content and the same is true for category pages.
Unlike an ecommerce website, an online store needs to have category pages. They are important for use but they also have a role in SEO.
SEO optimized categories can rank well in search.
WooC Commerce uses the same concept as WordPress when it comes to categories. Product catalogs are archive pages that are similar to blog categories.
You can find the CATEGORY setting in PRODUCT.
A WooC Commerce catalog by default displays product names, thumbnails and prices of products in a specific category.
This is not enough if you want your product catalog pages to rank in search, you need to EDIT your categories and add some content (trailers) to help Google understand the specific product type. be able to sell.
Here is an example of an optimized product portfolio:
An example of an optimized product portfolio
If you have enabled pagination in category pages, you need to provide a standard URL for each subpage to point to the main category pages.
This is an advanced SEO concept but don't worry, make sure you have Yoast SEO installed and it will automatically set the standard URL.
Recommended reading: How SEO E-commerce sites
Optimize and submit a sitemap to Google
A WordPress website that has enabled WooC Commerce, there are many but not all pages are important to rank.
For example, you don't need to have ‘billing’, ‘shopping cart’, ‘received orders’ and ‘my account’ pages to Google.
In most cases you don't need the product tag page or the author's archives.
As part of WooC Commerce SEO optimization, you need to optimize your XML sitemap by including only the pages:
Very important for your website (homepage, product page, product catalog page, blog) and have unique content.
You can use Yoast SEO to do that and when you're ready, you can submit your sitemap to Google.
Trade schemas and structured data
WooC Commerce has integrated schema markup support. This is great news because structured data and schemas are one of the best ways to describe your content (and products) to search engines in a way they can understand.
They are also used in Google search results to generate rich snippets of code that can lead to higher CTRs and more google traffic.
Install default WooC Commerce (Yoast SEO Plugin installed), give the following schemas:
- Website
- Organ
- Product
- Comment
- Breadcrumbs
- Picture
Your first step is to open the structured data testing tool and check your homepage, catalogs and product pages.
If you have no errors or warnings, then you don't have to do anything else. In most cases, these are all the schemas you need to implement.
In case of a warning, you may need to edit your product and provide the necessary information and in the event of an error, the best solution is to hire a developer to review the issues and fix them. .
Speed up WooC Commerce
Load speed is a known ranking factor and one that can affect sales. Several studies show that there is a direct relationship between the time it takes for a website to load and convert.
WooC Commerce is constantly striving to improve the download speed of the websites provided by WooC Commerce but that is never enough.
What you can do to speed up your WooC Commerce website is as follows:
- Make sure you are running the latest version of both WordPress and WooC Commerce.
- Upgrade your PHP to the latest stable version. Check your hosting provider for options.
- Make sure you have your own VPS hosting and you don't use shared hosting.
- Nếu bạn có nhiều hình ảnh, hãy sử dụng Mạng phân phối nội dung (CDN).
- Tránh cài đặt quá nhiều plugin. Plugin rất tuyệt nhưng quá nhiều plugin có thể làm chậm trang web.
- Xem lại Báo cáo trạng thái hệ thống WooC Commerce (được tìm thấy trong WooC Commerce> Status) và làm theo bất kỳ đề xuất nào
- Sử dụng plugin lưu trữ tương thích với WooC Commerce. Tôi sử dụng tên lửa wp nhưng có các tùy chọn khác có sẵn.
Thân thiện với thiết bị di động
Trang web WooC Commerce của bạn có thân thiện với thiết bị di động hay không, tùy thuộc vào chủ đề bạn đang sử dụng. Điều này không liên quan gì đến chức năng cốt lõi của WooC Commerce.
Điều quan trọng cần biết là hơn 60% tìm kiếm và phần lớn các giao dịch Thương mại điện tử hiện được thực hiện thông qua các thiết bị di động.
Điều này có nghĩa là nếu trang web của bạn không thân thiện với thiết bị di động, bạn đang giảm thiểu cơ hội nhận được lưu lượng truy cập SEO có giá trị hoặc bán hàng.
Vì vậy, trước khi bạn làm bất cứ điều gì khác, hãy chạy thử nghiệm thân thiện với thiết bị di động của Google và khắc phục mọi sự cố.
Đừng nhầm lẫn, bước này không phải là tùy chọn mà là bắt buộc. Rất nhiều cửa hàng WooC Commerce mà chúng tôi đã hợp tác chỉ được tối ưu hóa cho máy tính để bàn và không có sự chăm sóc nào dành cho thiết bị di động. Kết quả là, họ đã kiếm được một nửa doanh số mà họ có thể kiếm được nếu trang web của họ thân thiện với thiết bị di động.
Quảng cáo cửa hàng WooC Commerce của bạn
Làm việc trên SEO kỹ thuật và SEO trên trang của bạn chỉ là một phần của câu đố. Để đạt được thứ hạng hàng đầu cho các từ khóa ‘mua’ có tính cạnh tranh cao, bạn cần thực hiện nhiều công việc về SEO ngoài trang của mình .
SEO Off-Page có nhiều phần bao gồm:
Xây dựng liên kết – xây dựng liên kết chất lượng cao từ các trang web đáng tin cậy.
Quảng bá thương hiệu – khiến mọi người nói về thương hiệu của bạn trên các diễn đàn và các trang web khác.
Quảng cáo truyền thông xã hội – tạo ra một cộng đồng trong các mạng truyền thông xã hội nói về thương hiệu và sản phẩm của bạn.
Quảng cáo video – Xuất bản nội dung video được tối ưu hóa trên YouTube.
SEO Off-Page là một trong những lĩnh vực khó khăn nhất của SEO và nó thậm chí còn khó khăn hơn khi bạn phải quảng bá một cửa hàng trực tuyến .
Lý do là rất khó để khiến mọi người liên kết đến các trang sản phẩm của bạn và nói về các sản phẩm của bạn trên phương tiện truyền thông xã hội, trừ khi bạn dĩ nhiên là đối thủ.
Một trong những cách để vượt qua những trở ngại này là tiếp thị nội dung và đặc biệt là viết blog. Bắt đầu một blog là một cách tuyệt vời để tăng mức độ hiển thị của bạn trong các công cụ tìm kiếm và mạng xã hội có thể dẫn đến nhiều lưu lượng truy cập và doanh số.
Bạn có thể đọc hướng dẫn viết blog thương mại điện tử của tôi có tất cả các chi tiết về cách cấu trúc blog của bạn và những gì cần viết.
The key to learning
WooC Commerce rất thân thiện với SEO nhưng điều đó có nghĩa là bất kỳ trang web WooC Commerce nào cũng có thể xếp hạng cao trong Google mà không cần làm việc về SEO kỹ thuật, nội dung, cấu trúc trang web và SEO ngoài trang.
Khi tối ưu hóa cửa hàng WooC Commerce của bạn, tôi khuyên bạn nên làm theo các bước theo thứ tự được giải thích ở trên.
Ưu tiên hàng đầu của bạn là sản phẩm của bạn. Đây là những gì bạn bán và đây là những trang bạn muốn thu hút lưu lượng truy cập công cụ tìm kiếm và bán hàng.
Dành thời gian suy nghĩ về tiêu đề sản phẩm và URLS của bạn và làm việc với nội dung sản phẩm. Cung cấp cho người dùng (và các công cụ tìm kiếm) càng nhiều thông tin càng tốt bằng ngôn ngữ mà cả hai đều có thể hiểu được.
Thực hiện nghiên cứu từ khóa của bạn và tìm hiểu những từ khóa mọi người sử dụng cho các sản phẩm của bạn và đảm bảo rằng những từ khóa này được tìm thấy trong tất cả các yếu tố tối ưu hóa SEO.
Làm việc trên sự thân thiện với thiết bị di động và tốc độ trang và đảm bảo rằng trang web của bạn thân thiện với thiết bị di động và nhanh chóng.
Cuối cùng nhưng không kém phần quan trọng, một khi bạn kết thúc với SEO tại chỗ, hãy bắt đầu suy nghĩ về cách bạn có thể quảng bá tốt nhất thương hiệu của mình trên Internet (trên các trang web và mạng xã hội khác). Có một blog hoạt động với nội dung chất lượng có thể giải quyết nhiều vấn đề với việc quảng bá trang web.
Có điều gì còn thiếu trên WooC Commerce SEO cần được thêm vào hướng dẫn này không? Hãy cho tôi biết ở phần bình luận.

CEO - Founder of Compa Marketing. Specialist with over 5 years of experience in the field of Digital Marketing, SEO / SEM in Vietnam and the world.
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