Onpage SEO is one of the most important processes you can use to achieve higher rankings in the organic search results and run successful SEO campaigns.
The website is at the heart of all SEO processes and if it is not properly optimized for both search engines and users, you will minimize the chance of getting traffic from search engines.
In this post, you'll learn everything you need to know about Onpage SEO. Follow these tips every time you publish a new post and improve your search engine rankings.
What is Onpage SEO? Onpage SEO (sometimes called onsite SEO), is the process of optimizing the structure and content of a website. The ultimate goal of Onpage SEO is to inform search engines that it understands the meaning and context of your pages.
Why is Onpage SEO so important? Onpage SEO is important because it gives search engines some signals to help them understand what your content is.
In the process of indexing and ranking, search engines try to associate web pages with the keywords and search terms that users enter in the search bar.
It is through Onpage SEO factors that you can guide them on which keywords you want your pages to rank for.
All three processes must work together to get the best possible results, but the main job of onsite SEO is to optimize the content and structure of a particular page.
Role of Onpage SEO This includes optimizing your site for data collection and indexing (that's Technical SEO). The optimization settings you can apply to your pages and content (that is SEO Onpage) and techniques you can use outside the site's boundaries (that's SEO Offpage).
What is Off-Page SEO?
Offpage SEO is about link building and other signals you can give to search engines to convince them of the quality and usefulness of your website.
11 Effective Onpage SEO Techniques Now the theory of SEO and the importance of Onpage SEO is reasonable, let's move on to the practice.
Some may argue that there are more onpage SEO techniques and not just 11, but these are the most important techniques you can apply to your website today and quickly promote your SEO. .
Here is a summary of all Onpage SEO techniques:
Publish high quality content Optimize titles and meta descriptions Optimize page content Content title and format Image SEO and other multimedia elements URL optimization Internal linking Link out Page loading speed Mobile friendly Comments in the article #first. Publish high quality content When working with SEO, you always need to keep in mind the following:
A site with great content can do well with or without SEO. A website with bad content will not exist with or without SEO. A website with good content can become better with SEO!
So what is considered good content?
Original content (articles, text, images, videos, presentations, infographics, comments, etc.) - No copy or rewrite of existing posts.
Content specific to your website - Even if it's your own content, if you've published it on another site then it's not good for your site (unless you specify canonical tags).
Content includes text elements - Write text to accompany your non-textual content. For example, if you post videos on your website, try to add text descriptions. If you add images please try to describe in words what pictures are all about.
Useful content - Do not publish content for publishing purposes. Before hitting the publish button, make sure that what goes live adds value to your site and readers.
The content is well researched - Users do not want to read quickly prepared posts nor do search engines.
Long articles are proven to rank better than short articles.
Unbiased content - If you are writing on a certain topic or answering a question, make sure that what you write is logical and includes both sites of a story.
This is a very basic Onpage SEO technique, but very important for Onpage SEO. When search engines ‘read’ your pages, among other things, they check the page title and description of a page.
They do so because they need to understand what the page is and then rely on other factors (SEO Offpage, Domain age , competition, etc.), they will rank your page (for different keywords) in the index position.
Hint: If you are unfamiliar with this process, take a few minutes and find out how search engines work .
Page title The page title is displayed in the browser tab window Each page must have one single title helps both search engines and users understand what the page is about.
Page title has been and remains one of the most important SEO factors on the page.
Tips for optimizing page titles Add keywords to the beginning of your page title - When possible, add your target keyword to the beginning of your page title. This helps search engines understand from the beginning what keywords the page is targeting.
That doesn't mean you should cross the line and start doing keyword stuffing. If you can't have a keyword at the beginning, it's not the end of the world. Just make sure that your target keyword is part of the title.
Write short titles and descriptions - A page title does not need to be too long. The general recommendation is to keep it below 60 characters because this is the average number of characters displayed by Google in search results.
Include numbers and word strength - There are numbers in the title as well as power like Ultimate, actionable, incredible, checklist, etc., Make the title more interesting and this increases their CTR (Ratio click through).
No need to put your domain name in the title - No need to put your domain name in the title as this is automatically added by Google. You can use 60 characters to provide an accurate description of the page.
An exception to this rule is when you have a strong brand that people can easily recognize, in this case, you might consider having your domain name in the title.
Example meta description optimized Page description is what searchers see in the search engine results page (SERPS). It must be described, up to 200 characters and unique for each page.
This is your chance to advertise your page and convince users to click your link and visit your site instead of choosing one of the other links.
It should be noted that Google does not always show the provided meta description, but many times they use auto description if they believe it is more useful for searchers.
Avoid automatically generated descriptions - While Google may not use your description, this is always the best way to avoid using auto-generated descriptions that sometimes make no sense.
Add your target keyword (s) in the description - Google still highlights search terms both in the title and description to add your target keyword, making the descriptions more relevant and more attractive to searchers.
# 3. Optimize page content SEO Content is a part of SEO Onpage and must do with optimizing actual content for your target keywords.
Before publishing a piece of content (whether this is text, image, audio or video), the first step is Keyword research your .
This is necessary to find the search terms that users are entering in the search box and create content that can meet their intent.
When you decide on your target keyword, you should create a list of related keywords (also known as LSI keyword long keywords and use them in your page title, description, title and content.
Why? Because with the advent of Rank Brain theme .
This means that to make your content more relevant to broad topics, you need to enrich your content with LSI keywords.
There are many different ways to find out which keywords Google considers relevant to your target keyword.
The easiest and fastest way is to take advantage of three features provided by Google: Google Suggest, People Request and Related Search.
Google proposes
When you start typing a query in Google search, you will see a list of these phrase can use in your search. These are great keyword candidates to mention in your content.
Google keyword suggestion tool People are also looking for this
When you click search, Google will show you the results and among them, a section called people are also searching. These are good candidates for use in your subheadings.
An example of Google’s 'People ask too' Related search
At the end of the search results, Google shows you a list of searches involve .
Related keywords from Google All you have to do is you mention some of the above words in your content (without keyword stuffing).
# 4. Content title and format A page needs to be formatted correctly. Think of it as a report that needs headlines (h1) and sub headlines (h2, h3).
H1 tag Each page needs only one H1 tag. If you are using WordPress, by default, the title of a page is wrapped into H1 tags.
You can choose to have the same card
and <h1> or provide an alternative title for the title.</p><p>Remember that search engines show in the results what they find in the title tag, not the h1 tag. There are situations when you want to distinguish these two types, as in the example below:</p><div class="wp-block-image is-style-default"><figure class="aligncenter size-large"><img data-lazyloaded="1" data-attachment-id="5064" data-permalink="https://compamarketing.com/blog/seo/seo-onpage/attachment/tieu-de-trang-va-tieu-de-bai-viet/#main" data-orig-file="https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet.jpg" data-orig-size="1274,343" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="tieu-de-trang-va-tieu-de-bai-viet" data-image-description="" data-medium-file="https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet.jpg" data-large-file="https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet.jpg" src="https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet.jpg" alt="" class="wp-image-5064" srcset="https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet.jpg 1274w, https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet-768x207.jpg 768w" data-sizes="(max-width: 1274px) 100vw, 1274px"/><noscript><img data-attachment-id="5064" data-permalink="https://compamarketing.com/blog/seo/seo-onpage/attachment/tieu-de-trang-va-tieu-de-bai-viet/#main" data-orig-file="https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet.jpg" data-orig-size="1274,343" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="tieu-de-trang-va-tieu-de-bai-viet" data-image-description="" data-medium-file="https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet.jpg" data-large-file="https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet.jpg" src="https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet.jpg" alt="" class="wp-image-5064" srcset="https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet.jpg 1274w, https://compamarketing.com/wp-content/uploads/2020/04/tieu-de-trang-va-tieu-de-bai-viet-768x207.jpg 768w" sizes="(max-width: 1274px) 100vw, 1274px"/></noscript><figcaption>An example of a Page has different page titles and titles</figcaption></figure></div><p>As far as the other headlines are concerned (h2, h3), the things you need to have in mind are as follows:</p><ul><li>Avoid using a single word for a title but make your title interesting and useful for users who like to skim through an article.</li><li>Use hierarchical titles, i.e. the first title tag is <h1> and after that <h2> And after that <h3>, <h4>, etc.</li><li>Sub headlines are a great place to use related keywords in your content.</li></ul><h3 id="12-%C4%91%E1%BB%8Bnh-d%E1%BA%A1ng-n%E1%BB%99i-dung">Content format</h3><p>Do not just write text on a page but make sure it is readable.</p><ul><li>Use <strong>bold, </strong>underline or <em>italicized</em> to highlight important parts of the page.</li><li>Use good size font (at least 14px).</li><li>Split text into small paragraphs (maximum of 3-4 lines).</li><li>Use sufficient spacing between paragraphs to make the text easier to read.</li><li>Use CSS to create highlights and divide the text into more manageable sections.</li></ul><h2 id="13-5-h%C3%ACnh-%E1%BA%A3nh-v%C3%A0-c%C3%A1c-y%E1%BA%BFu-t%E1%BB%91-%C4%91a-ph%C6%B0%C6%A1ng-ti%E1%BB%87n-kh%C3%A1c">5. Images and other multimedia elements</h2><p>Images are important for presentation purposes. They make a page more interesting and easier to understand.</p><p>The biggest problem with images is that search engines don't understand them and they add to the loading speed of the page.</p><h3 id="14-th%E1%BB%B1c-h%C3%A0nh-t%E1%BB%91t-nh%E1%BA%A5t-%C4%91%E1%BB%83-t%E1%BB%91i-%C6%B0u-h%C3%B3a-h%C3%ACnh-%E1%BA%A3nh-seo">Best practices for optimizing SEO images</h3><ul><li>Use original image. If you need to use an existing image from the web, you need to consult the source.</li><li>Optimize the size of the image - the smaller the size (in bytes) of the image the better.</li><li>Use <strong>ALT tag</strong> to describe the image - This helps search engines understand what the image is about.</li><li>Use descriptive filenames - Don't just name your images ‘image1.jpg’ but try using descriptive filenames, for example, ‘man-doing-push-up.jpg’.</li><li>Using the Content Delivery Network - If you have many images on a page, you can use the CDN service that will help your site load faster. Put simply, your images will be stored and served by several servers and this will speed up the loading process.</li></ul><h2 id="15-6-t%E1%BB%91i-%C6%B0u-h%C3%B3a-url">6. Optimize the URL</h2><p>Optimizing your URLs is important for maximum SEO. It has two parts. The first part is the URL optimization and the second part is the URL structure.</p><p><strong>NOTE</strong></p><p>If you look at the SEO Overview diagram (above), URL optimization is in the common area between engineering and Onpage SEO.</p><h3 id="16-t%E1%BB%91i-%C6%B0u-h%C3%B3a-url">URL optimization</h3><div class="wp-block-image is-style-default"><figure class="aligncenter size-large"><img data-lazyloaded="1" data-attachment-id="5065" data-permalink="https://compamarketing.com/blog/seo/seo-onpage/attachment/url-ngan-gon/#main" data-orig-file="https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon.jpg" data-orig-size="1275,251" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="url-ngan-gon" data-image-description="" data-medium-file="https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon.jpg" data-large-file="https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon.jpg" src="https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon.jpg" alt="" class="wp-image-5065" srcset="https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon.jpg 1275w, https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon-768x151.jpg 768w" data-sizes="(max-width: 1275px) 100vw, 1275px"/><noscript><img data-attachment-id="5065" data-permalink="https://compamarketing.com/blog/seo/seo-onpage/attachment/url-ngan-gon/#main" data-orig-file="https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon.jpg" data-orig-size="1275,251" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="url-ngan-gon" data-image-description="" data-medium-file="https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon.jpg" data-large-file="https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon.jpg" src="https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon.jpg" alt="" class="wp-image-5065" srcset="https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon.jpg 1275w, https://compamarketing.com/wp-content/uploads/2020/04/url-ngan-gon-768x151.jpg 768w" sizes="(max-width: 1275px) 100vw, 1275px"/></noscript><figcaption>Example of SEO friendly URL in SERPS</figcaption></figure></div><p>A permanent link is the unique URL of every page.</p><p>Good URLs must be less than 255 characters and use hyphens to ‘-‘ separate different sections.</p><p>Like the page title, a brief SEO friendly URL describes and includes your target keyword.</p><p>Here are some examples of good URLs:</p><ul><li>https://compamarketing.com/blog/seo/hoc-seo/</li><li>https://compamarketing.com/blog/wordpress/hoc-wordpress/</li></ul><p>These are examples of bad URLs:</p><ul><li><em><span style="color:#cf2e2e" class="tadv-color">https://compamarketing.com/p?165</span></em> <strong><em>or</em></strong></li><li><em><span style="color:#cf2e2e" class="tadv-color">https://compamarketing.com/hocseowebsite fast</span></em> or</li><li><em><span style="color:#cf2e2e" class="tadv-color">https://compamarketing.com/123131/publish/data2/seo_Tips.html</span></em></li></ul><h3 id="17-c%E1%BA%A5u-tr%C3%BAc-url">URL structure</h3><p>The URL structure must mimic the actual structure of a website.</p><p><strong>Best practices for optimizing your URL structure</strong></p><p><strong>Use the categories</strong> - Group your pages into categories to help users and search engines find what they want faster.</p><p>It is like having a warehouse with a lot of unsorted items compared to a warehouse with all items assigned to a dedicated category.</p><p>You can also have subcategories but my advice is not to pass three levels. For example, a good portfolio structure is:</p><p>Home -> Digital Marketing -> SEO -> Learn SEO</p><p>and shouldn't</p><p>Home -> Digital Marketing -> SEO -> How to do SEO -> SEO articles</p><p><strong>Add a Breadcrumb menu</strong> - <strong><em>Breadcrumb</em></strong> very useful because it allows users to navigate your site in a structured way because they always know where they are and how far the homepage is.</p><h2 id="18-7-li%C3%AAn-k%E1%BA%BFt-n%E1%BB%99i-b%E1%BB%99">7. Internal linking</h2><p>Links to pages within your site are important for SEO because:</p><p><strong>It is like building your own website</strong></p><p>The first step a search engine spider will take once they discover a page, is to follow the links they find on that page (both internal and external).</p><p>So when they come to your page, if you don't have any other links in the text, they will read your page and go.</p><p>If you have links pointing to other pages in your site, they will also take them into account.</p><p><strong>It is a way to let search engines know about your other pages</strong></p><p>As explained above when search engines find a linked page, they will also go and read those pages, so you can use this technique to inform search engines about pages on your site they haven't discovered yet.</p><p><strong>There is a way to tell search engines which of your most important pages are</strong></p><p>Each website has some pages that are more important than others. Internal linking is one of the ways to identify the most important pages by sending them more internal links.</p><p><strong>It is a way to increase the online time of users on your site</strong></p><p>Users who are reading your posts are more likely to click on links to read more about a given topic and thus increase the time spent on your site, the number of pages per visit and the decrease. <strong>bounce rate</strong> .</p><ul><li>Do not use keywords only for your internal links</li><li>Add internal links as they are useful to your readers</li><li>No more than 15 internal links per page (this is my opinion and not based on any research or research)</li><li>When possible, add links in the main body of your site (not in the footer or sidebar)</li></ul><h2 id="19-8-li%C3%AAn-k%E1%BA%BFt-ngo%C3%A0i">8. External links</h2><p>After the release of Panda and Penguin, many webmasters were afraid to link to other websites. They believe this will trigger a Google penalty but this is wrong.</p><p>By linking to other high quality related websites, you increase the credibility of your content and this is good for SEO.</p><p>In addition, Google may use external links as a way to learn more about the topics you are covering in your content.</p><h2 id="20-9-t%E1%BB%91c-%C4%91%E1%BB%99-t%E1%BA%A3i-trang">9. Page loading speed</h2><p>Last but not least, 2 SEO techniques are becoming increasingly important: speed and mobile friendliness.</p><h3 id="21-t%E1%BB%91c-%C4%91%E1%BB%99-t%E1%BA%A3i-trang">Page loading speed</h3><p>Google is investing huge sums of money to make the web faster. In every Google, I / O someone will talk about the importance of speed and the desire to put the fastest web pages into their index.</p><p>To ‘force’ website owners to take into account speed, they have officially added speed as one <em>Ranking factors are known</em> .</p><p>So we know for sure that site speed matters when it comes to SEO and rankings.</p><p>As a webmaster, your job is to ensure that your site loads as quickly as possible by taking into account <strong><a href="https://developers.google.com/speed/pagespeed/insights" target="_blank" rel="noreferrer noopener">Google suggestions</a></strong> . Having fast loading websites is not only good for SEO but also keeps customers and converting.</p><div class="wp-block-image is-style-default"><figure class="aligncenter size-large"><img data-lazyloaded="1" data-attachment-id="5066" data-permalink="https://compamarketing.com/blog/seo/seo-onpage/attachment/de-xuat-toc-do-tai-trang-google/#main" data-orig-file="https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google.jpg" data-orig-size="896,276" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="de-xuat-toc-do-tai-trang-google" data-image-description="" data-medium-file="https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google.jpg" data-large-file="https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google.jpg" src="https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google.jpg" alt="" class="wp-image-5066" srcset="https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google.jpg 896w, https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google-768x237.jpg 768w" data-sizes="(max-width: 896px) 100vw, 896px"/><noscript><img data-attachment-id="5066" data-permalink="https://compamarketing.com/blog/seo/seo-onpage/attachment/de-xuat-toc-do-tai-trang-google/#main" data-orig-file="https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google.jpg" data-orig-size="896,276" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="de-xuat-toc-do-tai-trang-google" data-image-description="" data-medium-file="https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google.jpg" data-large-file="https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google.jpg" src="https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google.jpg" alt="" class="wp-image-5066" srcset="https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google.jpg 896w, https://compamarketing.com/wp-content/uploads/2020/04/de-xuat-toc-do-tai-trang-google-768x237.jpg 768w" sizes="(max-width: 896px) 100vw, 896px"/></noscript><figcaption>Bounce rate and page speed</figcaption></figure></div><h2 id="22-10--th%C3%A2n-thi%E1%BB%87n-v%E1%BB%9Bi-thi%E1%BA%BFt-b%E1%BB%8B-di-%C4%91%E1%BB%99ng-">ten. <strong>Mobile friendly</strong></h2><p>Nearly 60% of searches in Google are now coming from mobile devices. This means that if your website is not mobile friendly, you are already losing half of the potential traffic.</p><p>What should you do?</p><p>As a first step, make sure your website is mobile friendly. Check your web site with <a href="https://search.google.com/test/mobile-friendly" target="_blank" rel="noreferrer noopener"><strong>Google mobile-friendly tool</strong></a> and fix any potential problems.</p><p>Then go one step further and test your website on a mobile device, just like a real user will do and make sure everything is displayed correctly including your CTA buttons.</p><p>In general websites with responsive design, there's nothing to worry about mobile-friendliness.</p><h2 id="23-11-b%C3%ACnh-lu%E1%BA%ADn-v%C3%A0-seo-onpage">11. Comments and Onpage SEO</h2><p>Many people believe that with the increase of social media comments no longer matter, they are wrong.</p><p>Blog comments are still important. As stated by Google Gary Illyes, it's a sign that people like your content and interact with the page and this can really boost your SEO.</p><div class="wp-block-image is-style-default"><figure class="aligncenter size-large"><img data-lazyloaded="1" data-attachment-id="5068" data-permalink="https://compamarketing.com/blog/seo/seo-onpage/attachment/image-2/#main" data-orig-file="https://compamarketing.com/wp-content/uploads/2020/04/image-2.png" data-orig-size="480,1055" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="image-2" data-image-description="" data-medium-file="https://compamarketing.com/wp-content/uploads/2020/04/image-2.png" data-large-file="https://compamarketing.com/wp-content/uploads/2020/04/image-2.png" src="https://compamarketing.com/wp-content/uploads/2020/04/image-2.png" alt="" class="wp-image-5068"/><noscript><img data-attachment-id="5068" data-permalink="https://compamarketing.com/blog/seo/seo-onpage/attachment/image-2/#main" data-orig-file="https://compamarketing.com/wp-content/uploads/2020/04/image-2.png" data-orig-size="480,1055" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="image-2" data-image-description="" data-medium-file="https://compamarketing.com/wp-content/uploads/2020/04/image-2.png" data-large-file="https://compamarketing.com/wp-content/uploads/2020/04/image-2.png" src="https://compamarketing.com/wp-content/uploads/2020/04/image-2.png" alt="" class="wp-image-5068"/></noscript></figure></div><p>Users before posting a new comment will probably read existing comments and this is an additional way to increase the time they spend on your site and website.</p><p>To best use comments, follow these simple rules:</p><ul><li>Always moderate comments before publishing</li><li>Avoid publishing overly general comments</li><li>Only approve comments that are relevant to the page content and add value</li><li>Do not approve comments when users do not use their real names</li><li>Always reply to comments, this will encourage more people to comment.</li></ul><h2 id="24-danh-s%C3%A1ch-ki%E1%BB%83m-tra-seo-onpage">Onpage SEO checklist</h2><p>If you've read the article so far, the main tips are summarized in the checklist below.</p><ul><li>Make sure you understand the difference between Onpage SEO and Offpage SEO.</li><li>Make sure your content is original, useful and well researched.</li><li>Review and optimize your page title by adding keywords, words and numbers.</li><li>Give a unique meta description for all your pages (including your target keywords).</li><li>Do keyword research and ensure that your target keywords are part of the title and content.</li><li>Find LSI and related keywords and use them in your titles and content.</li><li>Make sure your page has only one H1 tag.</li><li>Use hierarchical headers on the page (H1 -> H2 -> H3).</li><li>Beautify your content (use bold text, italics and CSS).</li><li>Optimize your images and other multimedia elements (ALT text is the most important element for images).</li><li>Make sure your URLs are SEO friendly and your URL Structure mimics your site structure.</li><li>Add internal links to your content.</li><li>Add external links to your content (links to high quality related websites).</li><li>Make sure your site loads in less than 3 seconds (both desktop and mobile).</li><li>Make sure your website is mobile friendly.</li><li>Comments are encouraged, but only meaningful comments are published.</li></ul><h2 id="25-seo-onpage-c%C3%B3-quan-tr%E1%BB%8Dng-h%C6%A1n-seo-offpage-kh%C3%B4ng">Is Onpage SEO more important than Offpage SEO?</h2><p>To gain maximum exposure in the search engines and keep your users satisfied, you need both Offpage SEO and Onpage SEO.</p><p>Onpage SEO is more important (at least for new sites) and I will explain below why.</p><p><strong>Tell search engines</strong></p><p>It makes more sense to start with Onpage SEO and get it right than trying to convince search engines to give you better rankings with Offpage SEO.</p><p>Search engines are computer programs (software) and they don't 'see' a website as a normal user, but they can only understand the code and especially the HTML language.</p><p>With SEO and especially Onpage SEO, you ‘speak’ their language. Your goal is to help them understand, by giving them different signals through the structure of a page and optimizing the content, all about a page.</p><p>The more signals you can give them, the greater your chances of achieving better rankings.</p><p><strong>Onpage SEO is also about the user</strong></p><p>Never forget that your main goal is to keep your users happy.</p><p>Off-Page SEO can bring traffic to a website but if it is not set up correctly or if it is not user friendly, the results will be disappointing.</p><p><strong>Many websites misunderstand</strong></p><p>It's astonishing, but the truth is that most websites today aren't optimized for search engines.</p><p>Although there is a lot of information about SEO, many website owners believe it is not worth trying SEO and they got out before starting.</p><p>For those cases, Onpage SEO has a lot to offer both in usability and in terms of traffic.</p><p><strong>Onpage SEO is sometimes all you need</strong></p><p>If you run a small business website and you need to attract local customers to search for different terms on Google then Onpage SEO is all you may need to do.</p><p><strong>Offpage SEO appears after On-Page SEO</strong></p><p>Before you start thinking about how you can promote your website, you need to ensure that it is optimized and in good condition.</p><div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope="" itemprop="author"><div class="saboxplugin-gravatar"><img data-lazyloaded="1" src="https://compamarketing.com/wp-content/uploads/2019/12/nguyen-thanh-thien-tai-author-at-compa-marketing.jpg" alt="Nguyen Thanh Thien Tai - Author & CEO Compa Marketing" itemprop="image"/><noscript><img src="https://compamarketing.com/wp-content/uploads/2019/12/nguyen-thanh-thien-tai-author-at-compa-marketing.jpg" alt="Nguyen Thanh Thien Tai - Author & CEO Compa Marketing" itemprop="image"/></noscript></div><div class="saboxplugin-desc"><div itemprop="description"><p><em>CEO - Founder of Compa Marketing. Specialist with over 5 years of experience in the field of Digital Marketing, SEO / SEM in Vietnam and the world. </em></p></div></div></div></div>
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