Complete guide to Anchortext, how to use it 100% safe

Google's Penguin update in 2012 drastically changed the SEO landscape. Sites with malicious returns and spam links have been penalized.

Google also began to consider anchor text of return links and internal links as a parameter to evaluate the relevance and authority of the site. This makes the optimization of anchor text a necessary task, not to be missed.

Gone are the days when website owners could get rid of black hat tactics like using sponsored links and spam.

You can no longer attach links to any text you want in your posts if you want to gain search engine visibility. Optimizing proper anchor text requires you to look at the link profile more closely and use better, more relevant anchor texts.

This helps search engines link to your site and link your site to the most relevant topics. When optimizing appropriate anchor text, you can rank higher in related search results.

The important reason for marketers and website owners today is to focus on optimizing anchor text. Before we discuss this further, let's find out what anchor text is.

Learn about anchor text

Put simply, the anchor text is a hyperlink that is displayed and clickable. It is the text that you use to link to pages on your own website or other websites. It can also be used to help users navigate through your website or direct them to another reliable source of information.

https://lh4.googleusercontent.com/s8M_P6KVlEJdUAL2XZo2LzpBwboxp3plRGMcvU4z0B9YzevHXziZdtW6in1hPahul702HDP0bDx-6w-RSUcqaoj4NJ-Mxauzn3ef7XsjV86

In the screenshot above, terms such as "wedding photographers" and "photographic segments" were used to attach anchor text. It is important to note that the title, "25 tips for amateur wedding photographers" is also used as an anchor text.

Types of anchor text

Understanding the different types of anchor text makes it easy to develop strategies for optimizing anchor text.

Keyword exactly

The name indicates that anchor text needs to use words and phrases similar to the target keywords of a particular website. You can use multiple anchor texts if you want your internal links and Google won't penalize you for that.

However, if all or too many links return to your site with only exact match anchor texts linking to you, that could be suspicious. Therefore your site may be subject to a penalty for over-optimization.

Keyword part

This form uses the target keyword along with other terms and phrases. Using partial match anchors allows you to use your keywords more seamlessly and naturally. It is an effective way to establish the authority and relevance of a website.

This type of anchor text helps your customers understand where links can lead them to. In addition, it allows search engine automation applications to understand what your site is about. At the same time, this type of anchor text does not lead to suspicion as well as to contain spam.

The following screenshot is from a blog post titled: "Local SEO: Instructions on how to overcome competitors". As you can see, anchor text is "extremely important for local SEO." But the target keyword for this page is "local SEO". Therefore, this anchor text is a partial match.

https://lh5.googleusercontent.com/AQmpGaFtwUPYCgW8Tl9A69nvtn7HSTy4BsKW_7gHRR8weiDxHYIrYxHYAA5G9yfc15oFOl0XCVau4gFHUBUerf1WxEEZ54T1CNnX_69A0n0n0

Keywords "Long tail"

Similar to partial-matched anchor text, except that it contains more words. This type of anchor text allows you to use your keywords without raising any suspicion. It also makes your links more contextual by describing the type of information that links lead to.

https://lh3.googleusercontent.com/FCR5Ojm_4q5f-CUthDsQdVKuws2nLw0MUK5mdz_zGgbtgMPq1Kb5VRMdxth9Spv7Hk12T4bWNAnJVSrYjMvc_Gu1LDIcKzQCEqtxX93

LSI

LSI or Latent Semantic Indexing precisely refers to the different variants of the target keyword. A simple way to retrieve LSI keywords is to conduct a Google search with your keyword. Online searches related to articles show you the variations that people use in their searches.

For example, when you conduct a Google search, "who influences ROI marketing," it reveals LSI keywords as follows:

https://lh4.google.com

Using LSI keywords in anchor text enhances your site's relevance and makes it more search-friendly. However, this will only work when you select LSI keywords that are seamlessly integrated into your content.

Anchortext is brand name

This type of anchor text uses a brand name. This can be a tool in reinforcing authority and brand reputation.

https://lh4.googleusercontent.com/WJk-2NYUtmtf9zwyjXLEEZaAzqQ45pJuYOmm1cw6YCk1VO0dcM7L9G-BCtL-Z5cVmHUiNPqLSueEGmN4jj4ZpehH6jKrypSFTZVWZ

When your site attracts a number of links returned using branded anchor text, search engines will take that as a sign of quality and authority. However, too many links to a specific brand can cause suspicion.

This format involves using the URL of a website as anchor text. This format is largely unhelpful and often disrupts the flow of your content.

https://lh6.googleusercontent.com/jvSKb_Dr3CA6ttbzugEB8xjK0ydZO57CDwcpZYqEYE5QztFOGsTnwVjx67ryUGbxQhbXNE1WtxcdXkac9dS61jK-vGGx-SyRNS4060D556

It can be frustrating for site visitors and positioning you as a non-technical brand. So it should not be part of your anchor text optimization strategy.

Generic Anchortext

This format uses simple phrases like "see more", "click here", "read more", etc. These types of anchor text are often used to maintain content flow. If used for the right purpose, this type of anchor text is referred to as a call to action (CTA).

https://lh4.googleusercontent.com/K7IVDI7Q2AVtbHnt4H3zzK25_Ti6qS5X9rRl-ZrfxvTjumYyWqsgYUPdO4ByK4la0Ju3bAkkw4X8O9CJaNzh94eb7K7gEg6XK9eyzUu

However, it does not contribute to your link profile or anchor text optimization strategy. This is because it does not help search engines understand the type of content you are linking to.

Anchortext image

To build diverse anchor text profiles, you should also use image anchors. Anchors based on visual attributes such as images and buttons can also be used as CTAs - calls to action. However, you must make the reader aware that this image is clickable.

When you use image anchors, the search engine will treat the image's alternative text as anchor text. Therefore, it is crucial to optimize alternative image text to be able to optimize your anchor text. In the absence of alternative text, Google will read it as a non-text anchor.

By now, you know all the different types of anchor text. So, it's time to get a closer look at the strategies related to anchor text optimization.

Find out about optimizing anchor text

The selection and distribution of anchor text can determine the relevance and authority of a particular website. Clearly optimizing anchor text has a significant impact on your site's rankings on search engines. Therefore, a great SEO strategy should also focus on optimizing anchor text.

Priority relevance

The words and phrases you use must match the theme of the link attached. It helps search engine automation applications know where the anchor text is pointing. This also allows the above automation applications to determine the relevance of the site.

From the customer's point of view, it is equally important. If you want site visitors to click on a particular link, you must indicate the location to which the link leads them.

Let's say you write a blog post on the topic of "content marketing best practices." If you want to link this article with SEO guidelines, you must use a related anchor text. In this case, linking to terms like "marketing influencer", or "PPC paid advertising" will fool both readers and your search engine.

If readers click on the anchor text with "basic SEO guidelines", they expect more information on that specific topic. Any discrepancies in this matter may cause your customers to lose.

Carefully selected and distributed

An important aspect of anchor text optimization is to distribute the different anchor texts in your content naturally and without causing any doubts. Misuse of exact match anchor text can trigger Google spam filters and get your site penalized.

Therefore, you should use different variations of target keywords to create anchor text and distribute them optimally in your content. As mentioned before, you can choose brand keywords, LSI, "long tail", and partial matching keywords.

When it comes to distributing anchor text, there won't be an ideal ratio. It depends on the type of content you create and the segment in which you operate. It is important to use all sorts of different anchor text naturally in your content.

An effective way to determine the optimal distribution rate is to conduct a Google search for your target keyword.

Determine the distribution of anchor text for one of these results and calculate the average. This gives you information about optimal anchor text distribution in specific segments.

Attach anchor texts naturally

The use of target keywords and their variations in your anchor text can be very appealing. However, it is more important to create keywords that have language and associations that are easy to understand for your customers.

Let's say your target keyword is "oncologist in New Jersey". Using this term in anchor text can be detrimental to your overall content flow. It also affects the quality and reliability of your content.

Instead, you can optimize your anchor text by adjusting the keywords a bit to form a meaningful phrase that readers can understand. For example, you can use terms like "the best oncologists in New Jersey", or "the best oncology clinics in New Jersey."

Performance monitoring and quality

Your anchor text optimization strategy will not yield any results unless you regularly monitor and check your anchor text. This helps you avoid over-optimization and quickly detects any problems.

You may even come across websites that link back to you and use unacceptable anchor text. In this case, you need to contact them and ask them to make changes that fit your anchor text optimization strategy.

In addition, you should also check the quality of the websites that link to you. Make sure they don't link to any suspicious websites, as this could negatively affect your backlink profile.

Conclude

This is the time when digital marketers and website owners realize the impact of anchor text optimization on search engine rankings. Optimizing excessive anchor text can make your site penalized. On the other hand, not fully optimizing causes restrictions that prevent you from taking full advantage of the various benefits of anchor text optimization.

The first step is to learn about the different types of anchor text and integrate them naturally into your content. Also we use the terminology related to the content of the link attached is also very important.