15 tips to optimize featured snippets to rank in the top 0 searches

What is a featured snippet? Traffic to the website more? How do you get them? Here is everything you need to know about getting search results in the top 0 position.

They are bigger and more informative than the standard organic search results and they appear at position 0 not Gianabove, even the number one organic search position.

And while it may unintentionally rank for a featured excerpt, you will often have more unfortunate position to earn a position if you follow some best practices.

To compile a comprehensive list of featured snippets best practices, we asked 63 marketers to share their top snippets optimization tips with us.

Follow the 15 tips they recommend below to win featured snippets for all of your top ranking content.

What is a featured snippet?

Featured snippets are expanded organic search results designed to quickly answer searchers' questions using selected text from selected content. They appear at the top of Google search results pages, below ads but above placements - an organic result, so they are often referred to as search results in position 0.

What are featured snippets? This is how they appear in Google search results.

Example featured snippet

There are three types of featured snippets: paragraphs, lists and tables.

  • Typical excerpts of the paragraph usually include several lines of text designed to answer a specific question, present a definition or provide a brief overview of a topic.
  • List of featured excerpts usually include an introductory line of text followed by bulleted or numbered lists with items / steps. The list of code snippets usually shows for the best query methods and X queries.
  • Feature excerpts of the table including a tagline followed by a snippet of data from the HTML table included in the featured result.

According to Jim Milan of Auto Garage Garage: Engine Search Magazine Recently published an article where they explain that:

  • Excerpts are the most common format by a wide margin, accounting for 81.95% of all featured snippets.
  • Excerpts Lists make up 10.77% of featured snippets.
  • Table Excerpts Table 7.28% of typical excerpts.

Nothing Not Some related related sentences?

For some queries, Google displays answer boxes can be easily confused with featured snippets because they often provide some of the same information (e.g. definition) and appear in the same place as the featured snippets.

But it is important to recognize the difference between excerpts and comment boxes because Your content could not be optimized for the answer box .

So how can you tell the difference? It's subtle, but the answer box is not include a source link.

Why is a featured snippet important?

Featured snippets are an important part of any search engine optimization strategy because:

  • Featured snippets appear above all other search results, and are larger and more prominent than standard search results. Earn a featured piece to make your content much easier to see.
  • You do not need to be ranked number one to earn a featured excerpt. This is usually the case where you can rank # 5 and still get featured snippets, according to Andrej Ilisin of Alpha Investors. This means you can appear higher than the no-one result, even if your content is ranked lower on the page.
  • Google reads aloud specific snippets in response to voice search queries, cites source content by saying it out (your website name), featured snippets can help identify brand awareness. via voice search.

Do the featured snippets lead to increased website traffic?

One of the problems people raise about featured snippets is that sometimes they answer the searchers' questions completely, eliminating the need to click your link and visit your website.

To find out if finding featured snippets yielded or received traffic, we asked our respondents if their featured snippets had more clicks. 93.2% said they do:

According to DDI developer Alexandra Zelenko: Research has found that featured snippets can significantly increase clickthrough rates for search results. A HubSpot study found that TLB for their high-volume keywords increased by more than 114% when the results appeared as featured snippets.

To avoid losing traffic because your featured snippet fully answers searchers' questions, ScienceSoft, s Liubou Zubarevich recommends trying to show some added value in your snippet.

For example, provide a list with at least nine items. Google usually shows only eight and adds the ‘Multiple items’ link at the end. That will encourage readers to click through to your page, Zubarevich said.

How to find featured snippets opportunities?

There are several ways to find featured snippets opportunities.

If you're writing a new article you're optimizing for a particular keyword, enter that keyword into Google and see if a featured snippet pops up. If so, there is an opportunity to take over that featured excerpt.

In addition to finding featured snippets for the keywords you are specifically targeting, Top Whole Life's Tomasz Alemany recommends asking yourself, suggesting other questions my readers have that I have. not answered?

A way to find other questions, suggested by Lauren Pope's G2 , go to your Google Google topics and find the ‘Everyone's asked’ section. Google is telling you right here what people care about when they search for your topic.

If you are trying to optimize existing content for featured snippets, Bestay's Alayna Okerlund, talking about your content will have a better chance if it has been ranked on the first page of Google. To further leverage, find a common question that people are asking on Google regarding your high-ranking content.

And Colton De Vos of Resolute Technology Solutions recommends using a tool like SerpBook to determine which of your tracked search terms have a specific snippet chance. If you have content that has ranked well for your tracked phrase but not in the featured snippet, optimize your existing content to block it.

No excerpts present No chance

Sometimes, you'll run on a keyword that feels like it needs a specific snippet, but when you search for that keyword from Google, there's no featured snippet.

This does not necessarily mean that Google does not want to display featured snippets for that search; that means no good snippets to include in that keyword. If you write and accurately optimize your content, you can earn the first prominent excerpt for that keyword.

To do this, 9Sail 's Kyle Kasharian refers to "starting with the understanding of the purpose of the respective search term. What are users trying to do or learn? What stage of the sales channel are people searching for that term currently occupying?

Analyzing search terms with questions like these will help frame the way you express and structure part of your content to be optimized for a featured snippet, says Kash Kash expert.

15 tips to optimize featured snippets

Once you've identified your opportunity, follow these 15 optimization tips tips that our respondents recommend you earn more placement results.

1. Optimize your content to get on page One

Before you set a goal for featured snippets, optimize your content to rank on page one of the search results for your target keyword (s), according to Allison Reinert of ALR Marketing Solutions. . Almost all featured snippets are generated from the top 10 results.

MARION Marketing Marketing's Tony Mastri agrees: You don't need to be ranked # 1 or # 2 to get a featured snippet, but ranking in the top five gives you the best chance of earning a placement result. position 0.

2. Content centers around a question

"The question that answers your audience is likely to search on Google," he said Integritive 'S Derrick Rehn. If your audience can ask something like ‘What is the best time to buy furniture’, there's a page that answers that question is helpful for displaying a featured snippet.

People use Google to find answers, the next speaker is Yaniv Masjedi of Nextiva. Locate your business as the source of the answer, and Google will reward you with a featured snippet.

In general, with the trend of voice search and voice search, many users are turning to queries in question format, according to Courtney Culligan of Perfect Search Media. Your content should follow that trend. For example, use the title ‘How do you tie a tie?’ Instead of ‘Best way to tie a tie.’

So how do you find the questions to answer with your content?

Jennifer Lux Ly LyWebWeb recommends answering a core question about your site's content: ‘What universal questions does this site answer?’

Accelingo's Sergio Guillén agrees: Think of a person looking for a question that can be formed by asking who, what, how or why.

Carlee Linden's best company recommends keeping your audience in mind and devoting a few hours a week to keyword research. This helps you learn the questions your readers are asking and What kind of verbiage they are using.

And Daisy Campbell of Canz Marketing recommends searching questions on public platforms like Quora and Twitter and optimizing your content around these queries.

3. Focus on questions throughout the work

After targeting a specific keyword, it helps to think of that keyword as a question instead of a statement, he said Shawn Breyer of Breyer home buyers. Not only do you want to condense the answer to that question, you also need to create in-depth content building the topic throughout the blog post.

Venn Digital's Jonathon Aalder agrees: While creating content, always make sure you always mention the question. Everything, from H1 to conclusion, should focus on providing your audience with the answers they are looking for.

4. Answer the relevant questions

Make sure you are answering some related questions on a page, Derek Bryant of EZMarketing. The goal of content marketing is to provide extremely valuable content to build trust with potential customers and get them returning and becoming customers. Answering related questions helps with that.

Get Dhwani Shah to agree: Including all the queries people search for on a topic is the most effective way to optimize your content for featured snippets.

How do you find related questions? Julien Raby of Pet Approve says, Google is really helping us a lot in that field these days. For many keywords, Google provides questions related to that keyword. If you click on each question, you will see featured snippets, so we know Google wants snippets for these queries.

To maximize our visibility in featured snippets and get more search traffic, we make sure to thoroughly answer each relevant question in our core articles. Each post can then be highlighted for 5-20 different queries and these queries can be added, L Raby said.

Rockay 's Bojan Azap also recommends using the' keyword Explorer tool by Ahrefs and it's ‘Question section.’

Then, to include answers to related questions in your content, Edward Dennis told Core there was a specific paragraph just for the question 'Everyone also asked' and assured you:

  1. There is a question in a title (e.g. H2, H3, etc.).
  2. Write an answer directly below the title and keep the answer 50-60 words long.

And Kaushal Soni recommends adding Q&A to your content. It helps Google understand your content more easily.

Before , come Reply publicly and enter your keywords, choose the best questions related to your general topic and answer the questions in 40-60 words. You can also submit your page to Google for recrawl after you add the Q&A, Lit Soni said.

5. Use question titles

A simple way to compete for featured snippets is to format the subject in hand exactly the way searchers will think, Grant says Grant Christensen of Six Brothers Pest Control.

For example, many times a question type box appears as an excerpt. Use the question exactly as an H2 and start the paragraph by answering as accurately as possible, Professor Christensen said.

Dan Reeves' Dandy Marketing agrees: Format is absolutely important. Google needs to quickly understand your content. Most of the time, Google chooses the H2 tag, so ask a question or a close variation of the question is the H2 tag. Then put your answers directly below.

6. Write short and concise answers

"The more concise and the simpler your answer, the better Google can identify your content and decide whether or not it responds to queries," says Fundera ‘s Lizzie Dunn.

A lot of other respondents agree:

  • Keep your answers short, sweet and accurate. This helps search engines find that your page is thorough and answers the question frankly. (Ian Cogswell, senior Honda)
  • Think about the questions users are asking when searching for the information you have, then answer it as accurately and simply as possible, making sure to include relevant keywords. (Stephanie Guerra, Tandem Interaction)
  • Ask questions about featured snippets you want to optimize in a title, and then answer the question immediately with a sorted list, unordered list, or 40-50 words. (Brooks Manley, English)
  • Make sure that your answers to the featured snippets will be tighter and more direct than incumbents. (Bill Rice, Kaleidico)
  • Answer the questions completely within two to three sentences. (Milad Hassibi, Internet Things)
  • I have found keeping content short and strong, about 40-80 words, helping to achieve featured snippets. (William Taylor, MintResume)
  • Google's algorithm Google is looking for short sentences, which can pull out of your posts to create a 50-word definition to display as a featured snippet. (Rob Powell, Blog Rob Powell Biz)

"SEMRush analyzed nearly 7 million unique paragraphs and found that 40-60 words were a sweet spot," said Kaushal Soni.

7. Include Frequently Asked Questions

CRO's Tanya Wigmore: NYX Digital recommends using schema markup FAQ For frequently asked questions.

Developed with Ward van s Ward van Gasteren agrees and says, if you use WordPress, you really should give it a try Yoast SEO plugin . If you are writing a blog post in Gutenberg, add the Frequently Asked Questions section of the Yoast FAQ to Gutenberg.

After you've added these questions to your blog, Google will display them below your results.

The software will easily double the size of your results, helping you get a higher CTR. In addition, answering exactly the questions that people ask will give you a better chance of getting promoted to position 0 in the SERPs, throwing van Gasteren.

If you are not using WordPress, you can add the FAQ schema with Google Tag Manager or with this Page Schema Builder tool from Saijo George.

8. Format your content for featured snippets

H tries to format your content to fit in one of three different ways to get a featured snippet: paragraph, list or table, Heather Quitos of SmartBug Media said.

And Aeroflow's Alex Deckard of health advises you to check Google to find out which formats have specific snippets for specific keywords. If Google is dragging a table, create an HTML table. If Google is taking the list, create one.

9. Format the article list correctly

Content structured as a list is more likely to become an excerpt, according to Mr. Dallin Hatch of Womply. Arrange your content with numbered H2 or H3 tags to help improve Google's ability to present your content as snippets.

StableWP's Djordje Milicevic agrees: Money If you want to rank a list of featured snippets, optimizing your post structure is essential.

Use heading tags (H2, H3, etc.) to create a list structure with all the steps / list items. Give each title a separate title, but make sure to follow the logical structure. If you've used H2 for your intros, create a new H2 to start off the list, then use H3 headers for each list item, according to Milicevic.

Joe lists key points related to the search query and / or a list of steps that readers can follow as the key to getting a no-place rank, according to Joe Lawlor of Digital Dynasty. Basically, it shows the search engines for which you have a nicely packed answer related to the search query.

Wanting your content to be organized, readable and scannable, Jonathan says that Hacker's Jonathan Aufray grows. You don't want a big piece of text, so I recommend using numbered or bulleted lists. For example, you can answer a question with six steps and arrange your writing with six sections or six bullet points.

Numbered lists are more relevant for product recommendations or step-by-step guides, according to HearMeFolks's Swati Chalumuri. If you create a simple list of subheadings, you'll most likely end up in position 0.

Andrea outlines your steps in order with list tags and certainly uses a title for each step individually, according to expert Andrea Parrino of the Underground SEO Solution. Google will include the code with the required steps.

10. Include tables

Many people know that using bullet points and numbered lists helps Google draw quick answers from your articles, but most are unaware that using tables gives Google the same ability. , according to Mr. Jared Bauman of 201 Creative.

The Table Table organizes data through a number of factors, allowing Google to quickly understand what is most important. And in our experience, it has had a noticeable impact on achieving featured snippets. Google John Mueller has even confirmed that tables make it easier for Google to get information, Ba Ba said.

If you answer contains comparison tables, you will probably get special features even for branded queries, says Mr. Rahul Singh of HubsAdda.

I used to optimize a blog post that wrote out statistics for 2015, 2016, 2017, etc., and I put them on a table instead, he said, Panthera Plus's Ruthi Dadash. . That table quickly became the featured snippet for several search terms.

11. Add table of contents with anchor links

I find that structuring your post using a table of contents makes it easy for Google to identify potential featured snippets, according to Mr. Lily Ugbaja of FindingBalance.Mom .

Commusoft's Cristina Maria agrees and also recommends adding anchor links to the table of contents: A list of the content of your article after the introduction is similar to the featured excerpts in your field, then links Link from those sections to the corresponding sections. Education

Not only does Google approve that, your readers will also have a better user experience, said Maria Maria.

12. Use structured data

One of the most effective tips for earning zero results is adding schema markup to your content, according to Mallory Fetchu of SmartBug Media. This will help Google understand your content better and faster, so it will help you increase rankings and earn featured snippets.

Glacier Health's Sam Maizlech agrees: I highly recommend incorporating structured data into your web pages if you want to earn featured snippets. This simple coding technique has a myriad of specifications to make it easier for search engines to understand your content.

Mark JSON JSON-LD as Google's preferred schema markup method , according to Audrey Giorgenburgh's expert FreeLogoService . The software ensures that all your important content is displayed in the featured snippets. Without the markup, Google will select and select the content that it wants to display.

13. Improve existing snippets

Kyle Look for pages that rank in the top 10 results for queries with specific snippets, Kyle says that Kyle Freeman's Portentline. Then take a look at your ranking page and ask yourself: 'How can I rewrite my existing content to give a clear and accurate answer to this query better than I ever had? in the featured excerpt? '

Sagefrog Marketing Ben Johnston agrees with this approach: Search See how current URLs rank for excerpts, provide your answers closer to the query and imitate the rest of the page but do it well than.

When you view the current excerpt, HashtagJeff of s Pond Pond recommends that you ask the following questions:

  • Voice tone: casual, professional, academic, informal?
  • The information is presented in a bulleted or numbered list? If not, could it be?
  • What is the ideal approximate number of words to achieve this excerpt?
  • Is the site currently ranking more or less authoritative on this topic than you?
  • Do you need to be explicit, or does the current excerpt leave room for nuance?

When you ask yourself questions like these, you'll discover the framework you'll need to take to be a worthy candidate for that coveted position -, Pond Pond said.

Lendio's David Hutton offers another advice: I often see Google pulling sentences from different paragraphs on a page to build a featured snippet. In this case, simply providing a brief paragraph can help Google view your content more useful or easier to understand for a featured snippet.

We aim to recreate the special features of the existing code, according to Quentin Aisbett of OnQ Marketing. If you are using a table or if it is a list, then we will do it. If it is a more traditional paragraph, then we will consider the number of words and try to stick to it. We even try to publish an image with the same proportions.

But Logan Allec of Money Done The right warning about reflecting the current excerpt too closely:

Không nên cố gắng phát minh lại bánh xe, nhưng cũng không chỉ đơn giản là điều chỉnh lại nội dung của đối thủ cạnh tranh. Dành thêm một hoặc hai phút để xem xét mục đích của người tìm kiếm ngoài từ khóa và tạo nội dung của bạn để đáp ứng tốt hơn nội dung của đối thủ cạnh tranh.

Lưu ý của biên tập viên: Nếu bạn sử dụng SEMrush và muốn một cách nhanh chóng để xác định các từ khóa xếp hạng hàng đầu của bạn, hãy lấy bảng điều khiển Hiệu suất SEO SEMRush miễn phí này . Nó cho thấy các từ khóa hàng đầu của bạn bên cạnh dữ liệu hiệu suất như phiên và phân phối thứ hạng để bạn có thể thấy những nỗ lực của mình đang ảnh hưởng đến lưu lượng truy cập / mức độ hiển thị chung.

14. Nhắm mục tiêu hình ảnh đoạn trích nổi bật

Ngoài văn bản hiển thị trong đoạn trích nổi bật, hình ảnh đôi khi cũng hiển thị. Và điều thú vị về một hình ảnh đoạn trích nổi bật là nó có thể đến từ một trang web khác với phần văn bản của đoạn trích.

Chúng tôi tập trung vào các hình ảnh đoạn trích đặc trưng, ​​theo ông Branko Kral của B King Digital . Bạn có thể hành động nhanh hơn và kết quả tìm kiếm trên trang một có thể thay đổi nhanh chóng.

Đây là quá trình chúng tôi làm theo:

  1. Chọn một bài đăng trên trang một.
  2. Nhìn vào hình ảnh đặc trưng hiện tại.
  3. Thêm một hình ảnh tốt hơn 10 lần so với hình ảnh hiện tại.
  4. Cài đặt thử nghiệm với một công cụ như SanityCheck .

Những gì được tính cho hình ảnh đoạn trích nổi bật là có văn bản thay thế và tiêu đề phù hợp hơn với truy vấn tìm kiếm, sử dụng hình ảnh trả lời tốt hơn truy vấn, đặt hình ảnh gần đầu trang / bài đăng của bạn và sử dụng hình ảnh gốc. Giáo dục

15. Cuối cùng, hãy tiếp tục tối ưu hóa

Mẹo tối ưu hóa đoạn trích nổi bật cuối cùng của tôi đến từ Marcus Miller của Bowler Hat , người nói, khi bạn có một danh sách một trang cho cụm từ bạn đang cố gắng nhắm mục tiêu (và lý tưởng là một danh sách trong năm kết quả hàng đầu) tiếp tục sửa đổi bài đăng để xem liệu bạn có thể nhận được câu trả lời của mình để tham gia vào đoạn trích hay không

Nói cách khác: nếu lúc đầu bạn không thành công, hãy chọn một trong những mẹo tối ưu hóa khác và thử lại, thử lại.